Wolfgang Hammer

And your job is to understand the language of filmmaking and the language of business and the language of marketing.

They run interference so the thing can happen.

I come back to this ability and willingness to take ultimate responsibility, which is really not what most people want to do at all.

And for some reason, especially filmmakers, I have a true vision of what it is they want to be doing, which means they're birthing this project and they take ultimate responsibility from beginning to end and then do it again and then do it again.

each time risking total failure, staking their entire being on this one next thing.

They're running these pretty big temporary startups that get funding from the outside world.

It's like they get distribution from someone else, not themselves.

So I think it's courage.

And it's also courage to espouse their particular worldview and all the great filmmakers have a very particular worldview.

I think it's extraordinary.

It exists at all in the world.

Someone like that exists who will do that even if it fails and then is willing to do it again.

And some of the CEOs I've gotten to know are artists in some ways.

This is difficult stuff, especially when you have 100,000 employees.

I mean, and you're owning it too, but...

To answer the question more precisely, I think it's the willingness and the courage to espouse a specific kind of worldview that perhaps is a little bit counter, but sends in some tension to the dominant worldview and own that anyways.

all society is communication and that because of its complexity communication breaks down into buckets of specialty but it's in essence being a master communicator of an almost infinite amount of buckets and knowing to context switch between them and understanding the language games that each one of these buckets plays but never forgetting the core principles underneath all this some of it is unspoken

So I think the people I've observed, especially as one person that I admire enormously, is doing a massive turnaround.

And he has been communicating the same marching orders for two years to this huge company.

Everyone around him was in doubt.