Yasir Khan
speaker
254 appearances
4 recordings
1 series
first heard Nov 2024
last heard 4 Mar
Yasir Khan’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
Why did this send somebody else here?
Exactly, exactly.
If you go to my website right now, and you go to coaching, you will see one video of me that says, I am completely booked. I do not have time. If you want to work with me, here's $2,000 an hour, book a call. That's my funnel. So there was a time where I was doing sales calls. I'm no longer doing sales calls. Fortunately, I have such demand that I can't afford to spend them.
Yeah, it's just, you want it, two grand an hour, right? But when I did have it, I would often find that if someone's in a position where they want to work on a skill that's far in the future, they have no urgency. Yeah, I want to become a good public speaker. Yeah, I say, well, like 20 grand, I'll let you know.
But if they have a presentation coming up, hey, I'm pitching my product in front of 15,000 people. I've never stepped on stage. I don't care how much you charge. Let's do it. Now it's a lot easier for me. And I just prefer working with people who have a specific end goal in mind because skills take time. There's no urgency around it.
If you've got a specific presentation coming up, it tends to be easy. So I think the sales message here is find a way to add urgency into the process. Full transparency, I'm probably not the best salesperson in general to ask, but my content does a lot of persuasion. So by the time they're on the call, I don't really have to do a whole lot.
I'll leave you with this. I never wanted to implement any of the things that we just talked about today. I've heard them a million times, but I never wanted to do them. Oh yeah, sounds great, right? A woman came to my workshop once and she said, yeah, so I'm not very confident, teach me public speaking. And I got her to speak a little bit and she said, I'm a midwife and this is what I do.
I said, okay. And then she stopped talking after 30 seconds. I said, okay, can you tell me something interesting that happened to you at work? And she said, yeah, as a midwife, I help with delivering babies. I said, okay. And one day a woman came in and she was delivering a baby and she delivered the baby. But when the baby came out, the baby wasn't breathing.
So all the doctors immediately went, they did CPR, tried to resuscitate the baby over and over again. They tried for 20 seconds, 30 seconds, 40 seconds. Eventually they had to call it. So they looked at her and they said, hey, Mary, it's up to you. We did what we could. I know tomorrow, Saturday, Sunday, you're off, but do whatever you got to do. We'll meet on Monday.
So the doctors left and Mary's standing there in the room. And on one side, you see a mother who just gave birth. On the other side, you're seeing a baby boy who's not breathing. So in that moment, she just goes to the mother and says, hey, can I just continue giving CPR? Can I just, like, what do I have to lose, right?
So she continues giving CPR, continues 10 seconds, 20 seconds, 30 seconds, and the baby starts breathing. And immediately she wraps up the baby in a pink blanket, runs down to the pharmacist and says, hey, I need medication right now to stabilize the baby's condition. And the pharmacist says, hey, you don't have the authority for this.
And she says, listen, this might not be my job, but it's my responsibility. Give me the medication. She signed it with her own name, brought the medication back. Monday morning, all the doctors came in and they see the baby breastfeeding. And they're like, did she deliver twins? What the heck happened there?
And the mom just pointed at Mary and said, that's the reason why my baby's still alive, because she was in the room. She stayed Friday, Saturday, Sunday, Monday to make sure my baby was still alive. So I heard that story and I asked her, listen, what made you stay there? You were off the weekend. Everyone just made the decision. She said, Yasser, I realized that it was not my job.
It was my responsibility. So the message I want to give your audience is, it's not your job to rehearse. It's not your job to be prepared. It's not your job to have stories and messages. But if what you're talking about, if what you say and do is important, it is your responsibility to prepare and rehearse for every single time you open your mouth.
Tell the stories they wish they could have heard when they were a child.
Because that's where a lot of our trauma develops. That's where a lot of our needs and wants develops. And we don't really visit them often. If you look at public speaking anxiety specifically, most of it happens because some teacher says something, your parents were really scolding you. So what would that person need to hear?
And then think of the story that that person would need to hear because all the adults in the room you're talking to, they're just grown up kids with the same exact drama. So think of those stories and tell those stories.
I'll leave you with one last piece of advice that my client gave me. Are you familiar with the brand Lumi Deodorant, Hala?
The founder is a client of mine, Shannon Klingman. She's had the biggest impact on me. In fact, I have her male brand deodorant on my desk as well.
When she got on a call with me, I didn't want to work with her because I was full. I had no capacity. And she said, whatever it is, just let me know. Let's just work together. I said, listen, I just didn't want to work with her. It's $5,000 a month. I wanted to push her away. And she said two words I will never forget. She said, that's it? What do you mean? It's $5,000? That's it?
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