Yoav Crombie

I like to do all of these meetings myself.

I think my main role in the company is like product management.

That's like the area which I also mostly like to do.

And I'm very customer led.

So I hear what customers want.

I try to build some prototype to show it to them, work in very short iterations, even if it's not fully functional, get short feedbacks and bring it to market as fast as possible.

Today with the AI, the cycles are shortened dramatically.

So it's so easy today to build a prototype without even knowing to code, which is really astonishing, I must say.

It's very easy to bring something to someone to see.

It's a mixture of what I like, to be honest.

I like to do things I enjoy that are challenging, innovative.

For example, right now we're strongly looking into the new trend of guardian agents, AI agents.

These are agents that control other agents, that they don't mess up the system or don't do things that are insecure.

Both me and my partner are very technical oriented.

So let's say when the iPhone came into the market and no one really knew what it is about, we were among the first people that developed an app.

We, by the way, developed an offline navigation app that was the first top of the marketplace in Israel back then.

So we're very driven into technology.

Typically, it hits good with the market.

The market likes some innovative solutions and we obviously not do it just for the fun.

We do it after we speak to customers and understand the needs.