Yuri Elkaim

We actually founded rock and roll.

Yeah, for sure.

I mean, we do have membership sites, but I'm really the face of my brand on the health.

Because I mean, I've really kind of built my business on health, nutrition, fitness, and I've been the face of that for at least online about a decade now.

So it's interesting, actually, because you can't even find it from my blog, but we have one of our programs.

It's called Super Nutrition Academy, which is a membership program that I developed out of what I felt the necessity for everyone to kind of learn how their own body operates and get a better understanding of nutrition.

And I did that because my life kind of changed when I went to school for nutrition.

So I figured, hey, why not teach this to everyone else, but in one hour a week as opposed to 40 hours a week.

So like with all continuity programs, it was a bit of a tougher sell than I thought.

And then about a year and a half ago, we realized that why don't we just give people a solution to a very specific problem and then tie it in with a three-month trial of the academy.

And so that's what we've been doing for the past year and a half.

Pardon me?

Yeah.

Yeah, exactly.

So for instance, one of our best-selling programs right now is our Defeating Diabetes Kit, which is a program that I developed for type 2 diabetics.

And it's done so well that we have a lot of big-time media buyers that are now picking this up.

And one of the reasons we're able to buy cold traffic is because we have it tied in with an optional free month of the Academy.

And 60% of people who buy the Defeating Diabetes Kit

are taking the option to enroll in the Academy, which gives us a beautiful lifetime value of a customer.

So we've done joint vendor traffic, affiliate traffic from, you know, just from ClickBank and stuff.