Yuri Elkaim

We've sent our internal list to it occasionally.

On our internal list?

We're at about 200,000.

But it's not a major focus of ours because we don't necessarily have a lot of diabetics on our house list.

So we got approached by some big time media buyers a little while ago and they said, listen, we love this offer.

It's finally someone who's actually created the product, is the face of the product.

It's not some voiceover and some random copywriter.

And the story is completely legit.

It's an amazing program.

And so because of the fact that we've spent so much time tweaking, split testing, looking at different ways to make our average cart value more valuable, increasing the lifetime value of our customer.

We've been able to go to these media buyers and basically say, listen, yeah, we can make this happen.

Basically, on a CPA basis, we're paying them per customer acquired as opposed to a commission because we know our numbers on this.

It's very exciting.

So we split tested a bunch of different price points.

Right now, $37 is working best in terms of average cart value.

So we're getting the most bang for our buck at that price point.

Yeah.

So what happens is they will hit the add to cart button on that page.

They'll be taken to what we call an interstitial page, which is essentially just an upgrade option.

So if they want to upgrade into the Academy at that point, we give them another bonus and it's the same price as the standard defeating diabetes kit and they get a free.