Yuri Elkaim

So it would be $37, whatever that price point is that they would buy the Defeating Diabetes Kit by itself at.

Wait, I'm confused.

I'm confused.

So we have the Defeating Diabetes Kit at $37, right?

Okay.

And then we give them the option to upgrade to the Academy for free for a full month.

So it's basically just like tack it on.

You're not paying anything for 30 days.

Yeah, and they would do that even if they bought the product by itself.

So they have two options on that page, just buy the product by itself or buy the product with the Academy upgrade as a free trial.

Well, we've actually tested the same offer and difference, not in the diabetic market, but with some of our different reports.

And we found very, very poor uptake rates, like 5% to 10% on that.

So we're like, well, we're never going to do that again.

And then we had it running with the Defeating Diabetes Kit, and 60% of people were taking it.

We're like, that's crazy.

Yeah.

Yeah.

We're like, this is insane.

And we looked at the numbers in terms of retention and it just made sense for us to keep it there.

We knew that the conversions might be a little bit less because we had one more page before the checkout, but the numbers just, just because we know if we get people into the Academy, it's our best, it's our best content.