Yuri Elkaim

funding the consumable side of things and obviously investing in more people for our team.

And then whatever else we have extra, I mean, I take out for living, but I'm happy to reinvest in my business any day of the week because our margins, even on our consumables, are very, very good.

For me, I'm at a point now, we've obviously got three kids.

We moved into a new house, pretty much our dream house, about a month ago.

Now that I have that all settled, now I'm starting to look at, if I wanted to take more money out of the company, looking at different investment opportunities, whether it's other startups or other things that I want to get behind, or even real estate in Toronto, which is absolutely incredible in terms of opportunities.

There's a lot of things to do, and I would prefer to invest it in my company because I know exactly what's going on there, or at least in things where I have some degree of knowledge.

Yeah, exactly.

I'm not going to invest in the stock market unless it's maybe an index fund, but that's about it.

I'd have to say Influence by Robert Cialdini.

Which is not really a business book, but it's just understanding human psychology, which is the foundation of everything.

Not really.

Not really.

I like to, I don't know.

I mean, there's, I'm just, I'm very blessed to have a lot of great colleagues around me who I kind of model and learn from, but really no like Fortune 500 CEO really appeals to me right now.

I think balance is a bit misconstrued.

I would say, so I go to bed about 10.30, I wake up at five pretty much every morning, sometimes not.

So I would say anywhere from about seven to eight and a half.

I would say just let go of the outcome.

Enjoy the process, but don't be so fixated on like, oh my God, I've got to make this happen and checking your stats and numbers every single second of the day.

And because when you do that, you're essentially telling the universe or the higher powers that you don't have faith in the outcome.