Yuri Ferber

Thanks for having me.

My name is Yuri Ferber.

I am CEO and founder of Britech.

Britech is a SaaS for investment management.

So over the next 20 minutes,

I'm going to show you how and why you should expand your product from a single to multi-product.

So I'm going to talk about value chain adjacency.

How to do it if you can build the product you can buy it or you can partner now and buy later and the importance of segmentation in customer support and customer success as well So this is our this is my company revenue growth over the last five years and

This is happening only because we also have multiple products.

By the end, I'm going to show the impact in the revenue growth of having multiple products, of course.

So very important when you expand your product roadmap

Build your next product.

Of course, you start with one product.

When you go to the next product, very important if you stay in the same ideal customer profile.

Because it will be easier to sell to the same client than to acquire a new client.

It's always this.

So staying in the same ideal customer profile, it will allow you to upsell to that customer and also will be cheaper and you are going to have more retention.

Why do you have more retention?

Because when you have multiple products,

same client using your multiple products, you start locking up your clients.