Yuri Ferber

So usually, one product consumes data from another product.

And this creates a lockup.

And it's great for mitigate your churn.

And there are some effects, of course, that I'm going to talk later.

In our case, we start backing eight years ago, backing with one product for one customer profile.

And nowadays, we have like seven products for seven different profiles.

and serving like 30 different use cases for this customer base.

So this is very interesting because it creates a lot of opportunities to monetize your product portfolio.

Let's jump into section two.

There are many ways to build, to expand your product portfolio.

Of course, you can use the traditional way of building, as you probably did in the first product.

You have your CTO, you have your team of software engineers, and you just build a new product.

Of course, you have to...

pay attention to things like product market fit, as my friend earlier in this session just showed you.

So product market fit is one thing that you must worry when you create a new product.

You can have a product market fit product, but probably you don't... It's not a...

When you create a new product, you have to be worried if you reach the product market fit for that new product.

A second way to expand your product portfolio is to buy.

You can buy another company, or you can buy the intellectual property, or you can...

The third option, you can partner now and buy later, or maybe buy later.