Yuri Ferber

So what I mean by that?

I mean that if you find another company that has another product, not similar, but adjacent to your product, and something that you can sell to your customer base, maybe you can partner with that company

Bring that product to your product, so make it embedded in your product like a white label.

And after some time, you can maybe...

buy these guys, okay?

So the advantage of doing this way is that you don't need money to acquire these guys, as when you buy the company, you have to, of course, use money.

But if you partner now and buy later, you can experiment if that product really has a market fit with your current product portfolio.

And another important thing is,

So you are bringing new people to your company.

Are you sharing the same values?

The product is really selling to your customer base.

So after some time, 6, 12, or maybe 18 months, you can start to realize if it's working or not.

And when you do stuff like that, partner now and buy later, of course, you have to take care of a lot of different things.

First, you have to have it on paper.

And start with a partner contract.

And stuff like revenue sharing, how much are you going to share with the partner?

What are you going to do?

Are you going to support the partner product?

So your support team is going to support your partner product.

Ideally, yes, but sometimes it's not so easy to do that.