Yuri Ferber

So as more as you do using your partner product, as more you can retain from the revenue.

So you can maybe share 50 or less percent as more as you can.

you do with that product.

After some time, as I said before, if you six, 12, or 18 months, or 24 months, it depends, there's no magic number, after you find out that product from your partner is working,

You're really selling it to your customer base.

Maybe you start to think about how to acquire these guys.

So the acquisition, you should have, since day one, a formula to price that cost of acquisition.

So you can buy these guys or even you can...

equity swap.

So rather than buying them or buy the IP or buy the IP and the team, you can maybe bring these guys to your company and give your company's equity in exchange of their product.

That's the third option.

This is, by the way, the way I like more.

Again, talking about

Yeah, so build is the first way.

Buy is the second way.

In my opinion, the best way is partner now and maybe buy later if it's working.

Let's jump to section three.

So we are talking now about segmentation.

Segmentation is very important because, you know,

You can have a great product, but if you don't serve your customer base well, you're going to have churn even having a great product.