Yuri Ferber
๐ค SpeakerAppearances Over Time
Podcast Appearances
So, I show you...
These three most important things, I think, is important to take care when you are expanding your product portfolio from single to multiple products.
But let me show you the impact when you have a multiple portfolio in your company, what happens to your growth.
Again, if you keep your churn low, and what is low?
Usually,
So less than 9% per year is a good metric for a low churn.
So if you have a low churn and if you have multiple products, you can have a net dollar retention higher than 100%.
In our case, we are working in the range between 110 to 120%.
And what is the impact of having a high net dollar retention?
The growth coming from the customer base is huge.
If you take a look at, for example, 2019,
27% of the growth came from the customer base.
If you take a look at 2020, 30% came from the customer base.
And if you take a look at 2021,
Two-thirds of the growth came from the customer base.
Only one-third came from new clients.
So this is only possible if you have multiple products and you are constantly, frequently upselling to your customer base.
Yeah, that's it.
I'm open to questions.
Please.