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Yuri Ferber

๐Ÿ‘ค Speaker
458 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

So, I show you...

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

These three most important things, I think, is important to take care when you are expanding your product portfolio from single to multiple products.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

But let me show you the impact when you have a multiple portfolio in your company, what happens to your growth.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Again, if you keep your churn low, and what is low?

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Usually,

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

So less than 9% per year is a good metric for a low churn.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

So if you have a low churn and if you have multiple products, you can have a net dollar retention higher than 100%.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

In our case, we are working in the range between 110 to 120%.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

And what is the impact of having a high net dollar retention?

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

The growth coming from the customer base is huge.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

If you take a look at, for example, 2019,

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

27% of the growth came from the customer base.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

If you take a look at 2020, 30% came from the customer base.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

And if you take a look at 2021,

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Two-thirds of the growth came from the customer base.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Only one-third came from new clients.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

So this is only possible if you have multiple products and you are constantly, frequently upselling to your customer base.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Yeah, that's it.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

I'm open to questions.

SaaS Interviews with CEOs, Startups, Founders
Top 3 Considerations When Growing Your Business from Single Product to Multi-Product

Please.