Zac Seidler

This is what the algorithm does.

It nichely puts you into these very specific groups and it says...

this is where we're going to lead you.

This is the pathway and there's no way out.

And so I think that, you know, Maggie's experience is something that lots of young men feel, which is they go in seeking this understanding of who they are and how they can be, how to really get ripped, get rich and get a girl.

Those are largely the three motivations as we see it.

There's a bit of entertainment seeking as well, which I totally understand.

And then...

very quickly, they are led down this pathway towards content that is extremely transgressive.

It's abusive.

It's violent.

It's radicalizing.

And there is no way out.

These young guys aren't coming in seeking this stuff.

They don't come in seeking misogyny.

They leave with it.

Like the research shows us it takes a number of minutes for someone to –

put in the fact that they're a 16-year-old boy, immediately Meta or TikTok is going, okay, I'm putting you in this subcategory and ergo, you want to be seeing this type of stuff.

And so it actually locks them in.

And my fear more broadly is that what that does is it provides a mirror back to these young men saying, you might've come in with these values, but now we're gonna feed you six hours of content a day because that's what we know young men are watching on average, which is really worrying.