Zach Dell
speaker
901 appearances
1 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zach Dell’s voice in public audio — every appearance, attributed to the second.
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Appearances
They don't have $10,000, $20,000, $30,000 lying around.
And they come across Base because they heard it from a friend or they saw it in an ad or they got a mailer to their house.
And they're like, wait a minute, I can protect my home, protect my family for $500 up front, not $15,000 up front.
And the monthly fee is cheaper than Netflix.
It's cheaper than Amazon Prime.
It's like a Costco membership.
That's a no-brainer.
Those are the two motivations, typically cost savings and backup protection.
But the backup is really a savings pitch too, because if home batteries were free, everyone would have one.
But they're not.
They're extremely expensive.
And so we compete on cost.
I think this is a key part of our strategy.
We're eyes wide open about the fact that electricity is a commodity.
And if you're competing in a commodity industry...
You have to take a cost-focused approach.
You have to have a cost structure advantage.
The way I would describe our strategy as a business is developing a compounding cost advantage through vertical integration.
Why do we design the batteries?
Why do we manufacture them?
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