Zach Rosen

where we can scale you really smoothly in containers from a tiny website that pays in the $20 a month range to very, very large websites that get many millions of visitors.

And the other piece of it is we knew we wanted to work with, so we think that the way actually most marketers build a website is completely wrong.

The way most websites get built is you have a, essentially a website relaunch project where you, you know, you don't like your current website.

So you go in and hire, you know, the marketer goes and hires an agency to do a big rebrand or to redo all the messaging and information architecture.

The design phase on those projects is typically like three to six months.

And then you have to develop, which might be another six months of time or a year of time.

And by the time you launch the website, for most large organizations, you're a year or two years into it.

And then when marketers launch a website and they think it feels, you know, the website they launched feels outdated already, that's because, yeah, you designed it two years ago.

And then for most companies, the killer is that the website is there.

Uh, and you maybe got 60% of the things right in the website we lost before you ran out of budget, but the 40% that's wrong kind of steers you in the face for months and months and months.

And then people get really angsty about it and then kind of repeat the process.

Um, no, it wasn't.

Yeah.

Uh, well, we were very plugged into the ecosystem.

And so from the very, we did a lot of customer development back in the day.

So back then, uh, we, you know, interviewing folks who, uh, we knew, uh, you know, basically people from the Drupal ecosystem, uh,

who we knew were running DevOps problems.

We'd see them and then we'd say, hey, if we had a service that existed, theoretically, would you be interested?

And if they said yes, then three months later, we'd ask them to actually start paying.

Oh, we're in the tens of thousands of customers.