Zach Sugarman

Are there different things that we haven't done before, such as creating our own Fortnite map game, which we did back in the summer based on the popularity of our character skins as some new way we can engage our fans with our IP? And then in real life, like with our experiential at Dopamine in Vegas, Again, what is going to keep fans happy?

What's going to keep them coming back, talking about it with their friends? How can we take advantage of a physical space strategically, not just for people to interact, have fun with the experience by product, but it's a third space venue in Vegas where there are major events going on all the time.

What's going to keep them coming back, talking about it with their friends? How can we take advantage of a physical space strategically, not just for people to interact, have fun with the experience by product, but it's a third space venue in Vegas where there are major events going on all the time.

What's going to keep them coming back, talking about it with their friends? How can we take advantage of a physical space strategically, not just for people to interact, have fun with the experience by product, but it's a third space venue in Vegas where there are major events going on all the time.

so like for example like when f1 was there last weekend you know we did a deal with a brand partner that's a big sponsor of one of the f1 racing teams to just host you know 100 of their kind of vips at area 15 and dopamine um and have shut down the space have them go through it themselves get them a little swag bag and kind of entertain them there and give them that full white belt treatment so it is across all of those um

so like for example like when f1 was there last weekend you know we did a deal with a brand partner that's a big sponsor of one of the f1 racing teams to just host you know 100 of their kind of vips at area 15 and dopamine um and have shut down the space have them go through it themselves get them a little swag bag and kind of entertain them there and give them that full white belt treatment so it is across all of those um

so like for example like when f1 was there last weekend you know we did a deal with a brand partner that's a big sponsor of one of the f1 racing teams to just host you know 100 of their kind of vips at area 15 and dopamine um and have shut down the space have them go through it themselves get them a little swag bag and kind of entertain them there and give them that full white belt treatment so it is across all of those um

It's staying on the leading edge of kind of those trends. So I'm also the chief collector and the core nerd here who grew up collecting kid robot toys, sports cards, comics, everything since the 90s. So I'll participate a lot directly in our fans and Discord. We got a live unboxing video with one of our influencers later in the week that I'll be doing too.

It's staying on the leading edge of kind of those trends. So I'm also the chief collector and the core nerd here who grew up collecting kid robot toys, sports cards, comics, everything since the 90s. So I'll participate a lot directly in our fans and Discord. We got a live unboxing video with one of our influencers later in the week that I'll be doing too.

It's staying on the leading edge of kind of those trends. So I'm also the chief collector and the core nerd here who grew up collecting kid robot toys, sports cards, comics, everything since the 90s. So I'll participate a lot directly in our fans and Discord. We got a live unboxing video with one of our influencers later in the week that I'll be doing too.

So I'm trying to just be the voice of the customer or listen to them, but also look at all the data and the tea leaves and kind of see like what makes sense and the beauty about our company. And with Jennifer and with Paul and kind of how we've set it up is, you know, I mean, we literally talk about ourselves as a devented Disney. We say our style is fuckery. So we want to have fun.

So I'm trying to just be the voice of the customer or listen to them, but also look at all the data and the tea leaves and kind of see like what makes sense and the beauty about our company. And with Jennifer and with Paul and kind of how we've set it up is, you know, I mean, we literally talk about ourselves as a devented Disney. We say our style is fuckery. So we want to have fun.

So I'm trying to just be the voice of the customer or listen to them, but also look at all the data and the tea leaves and kind of see like what makes sense and the beauty about our company. And with Jennifer and with Paul and kind of how we've set it up is, you know, I mean, we literally talk about ourselves as a devented Disney. We say our style is fuckery. So we want to have fun.

It's okay if it's not for everyone. We want to do strategically what makes the most sense for us as a company and for those who get it and those being kind of our fans and those consumers.

It's okay if it's not for everyone. We want to do strategically what makes the most sense for us as a company and for those who get it and those being kind of our fans and those consumers.

It's okay if it's not for everyone. We want to do strategically what makes the most sense for us as a company and for those who get it and those being kind of our fans and those consumers.

I hope so.

I hope so.

I hope so.

yeah so art releases so you know they they can vary of course with everything that we got going on but in general right like we want to create this hype moment we want to create a sense of urgency um where people are excited and know what's coming and then ideally we're selling out um pretty quickly after the drop right so It starts with teasing what's coming up.