Zach Sugarman

yeah so art releases so you know they they can vary of course with everything that we got going on but in general right like we want to create this hype moment we want to create a sense of urgency um where people are excited and know what's coming and then ideally we're selling out um pretty quickly after the drop right so It starts with teasing what's coming up.

yeah so art releases so you know they they can vary of course with everything that we got going on but in general right like we want to create this hype moment we want to create a sense of urgency um where people are excited and know what's coming and then ideally we're selling out um pretty quickly after the drop right so It starts with teasing what's coming up.

Can we play off of some previous references that the artist is known for? Maybe we've already collaborated with them. We do have our own super fam, our own loyalty group. And so we do give them early access to what that drop is going to be. It's part of them being so ingrained with our brand and being loyal to it.

Can we play off of some previous references that the artist is known for? Maybe we've already collaborated with them. We do have our own super fam, our own loyalty group. And so we do give them early access to what that drop is going to be. It's part of them being so ingrained with our brand and being loyal to it.

Can we play off of some previous references that the artist is known for? Maybe we've already collaborated with them. We do have our own super fam, our own loyalty group. And so we do give them early access to what that drop is going to be. It's part of them being so ingrained with our brand and being loyal to it.

And then how can we show off the story and the lore like behind the drop itself, like what went into it and how can we create a larger conversation around it with maybe kind of, you know, partners or fans of that artist itself. And they do range. So like we had an amazing drop over the summer with an artist who's not known as like a big time art artist, but he's huge in

And then how can we show off the story and the lore like behind the drop itself, like what went into it and how can we create a larger conversation around it with maybe kind of, you know, partners or fans of that artist itself. And they do range. So like we had an amazing drop over the summer with an artist who's not known as like a big time art artist, but he's huge in

And then how can we show off the story and the lore like behind the drop itself, like what went into it and how can we create a larger conversation around it with maybe kind of, you know, partners or fans of that artist itself. And they do range. So like we had an amazing drop over the summer with an artist who's not known as like a big time art artist, but he's huge in

athletes by a name of gang guys based out of los angeles and he literally does all the tattoos for lebron james anthony davis carlos alcarez the entire brazilian soccer national team and so we did this awesome toy drop and there's three versions based off of one of his iconic characters and we had a super super limited run then we had a mid-tier and then we

athletes by a name of gang guys based out of los angeles and he literally does all the tattoos for lebron james anthony davis carlos alcarez the entire brazilian soccer national team and so we did this awesome toy drop and there's three versions based off of one of his iconic characters and we had a super super limited run then we had a mid-tier and then we

athletes by a name of gang guys based out of los angeles and he literally does all the tattoos for lebron james anthony davis carlos alcarez the entire brazilian soccer national team and so we did this awesome toy drop and there's three versions based off of one of his iconic characters and we had a super super limited run then we had a mid-tier and then we

had a larger one we kind of staged the drops to create excitement right people that missed out on the first super limited one had a chance for the other ones but what we did with gang and what he did a great job of was we seeded these to lebron to anthony davis to carlos alcarez to vinnie junior rodrigo and we have all these amazing photos of the toys so we use that to help amplify and so that would be one of bringing us into new audiences um we have another one coming up

had a larger one we kind of staged the drops to create excitement right people that missed out on the first super limited one had a chance for the other ones but what we did with gang and what he did a great job of was we seeded these to lebron to anthony davis to carlos alcarez to vinnie junior rodrigo and we have all these amazing photos of the toys so we use that to help amplify and so that would be one of bringing us into new audiences um we have another one coming up

had a larger one we kind of staged the drops to create excitement right people that missed out on the first super limited one had a chance for the other ones but what we did with gang and what he did a great job of was we seeded these to lebron to anthony davis to carlos alcarez to vinnie junior rodrigo and we have all these amazing photos of the toys so we use that to help amplify and so that would be one of bringing us into new audiences um we have another one coming up

With an Atlanta-based mural artist called Greg Mike, it's actually dropping later this week, where he's very much into the core artsy. He has an amazing space in Atlanta. He's doing stuff at Art Basel this week in Miami. And so with those, it is deeper into that art space. Can we do a very cool curated wall mural? Can we have potentially a live art experience with the drop at Art Basel?

With an Atlanta-based mural artist called Greg Mike, it's actually dropping later this week, where he's very much into the core artsy. He has an amazing space in Atlanta. He's doing stuff at Art Basel this week in Miami. And so with those, it is deeper into that art space. Can we do a very cool curated wall mural? Can we have potentially a live art experience with the drop at Art Basel?

With an Atlanta-based mural artist called Greg Mike, it's actually dropping later this week, where he's very much into the core artsy. He has an amazing space in Atlanta. He's doing stuff at Art Basel this week in Miami. And so with those, it is deeper into that art space. Can we do a very cool curated wall mural? Can we have potentially a live art experience with the drop at Art Basel?

Because we know that community is already going to be there doing things. We do try and customize these artist product drops to kind of align with what we feel the fans are going to be into and what the artist is known for. And so when someone like a Greg Mike's going to be at Art Basel, that makes sense.

Because we know that community is already going to be there doing things. We do try and customize these artist product drops to kind of align with what we feel the fans are going to be into and what the artist is known for. And so when someone like a Greg Mike's going to be at Art Basel, that makes sense.

Because we know that community is already going to be there doing things. We do try and customize these artist product drops to kind of align with what we feel the fans are going to be into and what the artist is known for. And so when someone like a Greg Mike's going to be at Art Basel, that makes sense.