Zach Sugarman

at the end of the day, it just looks cool too. And that's okay. If they just want to say it looks cool and have no other connection there, that's fine with us. Like we'll play with that.

at the end of the day, it just looks cool too. And that's okay. If they just want to say it looks cool and have no other connection there, that's fine with us. Like we'll play with that.

Yeah, I'll start. Go ahead. Yeah, you can lay on top. Yeah. So my background in sports was kind of always around monetizing communities, mostly more on the rights holder side. So I worked a lot with teams, leagues, rights holders, sponsorship strategy, merchandise sales, ticket sales, media rights, but The core of it was really like, okay, what are these fans into?

Yeah, I'll start. Go ahead. Yeah, you can lay on top. Yeah. So my background in sports was kind of always around monetizing communities, mostly more on the rights holder side. So I worked a lot with teams, leagues, rights holders, sponsorship strategy, merchandise sales, ticket sales, media rights, but The core of it was really like, okay, what are these fans into?

Yeah, I'll start. Go ahead. Yeah, you can lay on top. Yeah. So my background in sports was kind of always around monetizing communities, mostly more on the rights holder side. So I worked a lot with teams, leagues, rights holders, sponsorship strategy, merchandise sales, ticket sales, media rights, but The core of it was really like, okay, what are these fans into?

How do we give them more of that? How do we monetize in the channel in an authentic way? So that applies to NBA. That applies to global soccer. That could apply to a Premier League lacrosse team. That could apply to a esports team. So from big to niche, it was still always around monetizing communities. and understanding that people consume differently. They want to be met on different channels.

How do we give them more of that? How do we monetize in the channel in an authentic way? So that applies to NBA. That applies to global soccer. That could apply to a Premier League lacrosse team. That could apply to a esports team. So from big to niche, it was still always around monetizing communities. and understanding that people consume differently. They want to be met on different channels.

How do we give them more of that? How do we monetize in the channel in an authentic way? So that applies to NBA. That applies to global soccer. That could apply to a Premier League lacrosse team. That could apply to a esports team. So from big to niche, it was still always around monetizing communities. and understanding that people consume differently. They want to be met on different channels.

They want to be told different messages. And how can we personalize that to them? So applying that mentality, just bringing it over into the collectible world, it really is about monetizing our community. We have our core base of things. They are really into the vinyl art toys. We can grow more fans by engaging them with our content, with experience.

They want to be told different messages. And how can we personalize that to them? So applying that mentality, just bringing it over into the collectible world, it really is about monetizing our community. We have our core base of things. They are really into the vinyl art toys. We can grow more fans by engaging them with our content, with experience.

They want to be told different messages. And how can we personalize that to them? So applying that mentality, just bringing it over into the collectible world, it really is about monetizing our community. We have our core base of things. They are really into the vinyl art toys. We can grow more fans by engaging them with our content, with experience.

We can monetize across all those channels individually, but also collectively. And how do we do that while staying authentic to our brand, which we're not trying to be everything to everyone. And so we're making choices. So for me, it's a very economic mindset of... What resources do we have? What's the best use of them for our endgame?

We can monetize across all those channels individually, but also collectively. And how do we do that while staying authentic to our brand, which we're not trying to be everything to everyone. And so we're making choices. So for me, it's a very economic mindset of... What resources do we have? What's the best use of them for our endgame?

We can monetize across all those channels individually, but also collectively. And how do we do that while staying authentic to our brand, which we're not trying to be everything to everyone. And so we're making choices. So for me, it's a very economic mindset of... What resources do we have? What's the best use of them for our endgame?

And we'd always do that in applying into the sports world teams. And so applying it in here. And then there's just the parallel of just fandom. Fandom is very similar. People love our characters and brand like they would do a sports team. There are live things they can go to now with Vegas. There are products that they have and display and collect. And then there's content that they're consuming.

And we'd always do that in applying into the sports world teams. And so applying it in here. And then there's just the parallel of just fandom. Fandom is very similar. People love our characters and brand like they would do a sports team. There are live things they can go to now with Vegas. There are products that they have and display and collect. And then there's content that they're consuming.

And we'd always do that in applying into the sports world teams. And so applying it in here. And then there's just the parallel of just fandom. Fandom is very similar. People love our characters and brand like they would do a sports team. There are live things they can go to now with Vegas. There are products that they have and display and collect. And then there's content that they're consuming.

So I look at it in that lens. But I know, Jen, you got some other ones too.

So I look at it in that lens. But I know, Jen, you got some other ones too.

So I look at it in that lens. But I know, Jen, you got some other ones too.