Zach Sugarman

That's one way. Yeah. We're not a white label, like animation factory, but absolutely. Like we, I mean, we, we pursue all brand partnerships to hit across all three of our tent poles being kind of content, IP being the first product being the second and in real life experience being the third. So yeah. So like, Absolutely.

That's one way. Yeah. We're not a white label, like animation factory, but absolutely. Like we, I mean, we, we pursue all brand partnerships to hit across all three of our tent poles being kind of content, IP being the first product being the second and in real life experience being the third. So yeah. So like, Absolutely.

That's one way. Yeah. We're not a white label, like animation factory, but absolutely. Like we, I mean, we, we pursue all brand partnerships to hit across all three of our tent poles being kind of content, IP being the first product being the second and in real life experience being the third. So yeah. So like, Absolutely.

There are things we deliver that are viewed as sponsorship that they're paying us. There are also things we're making together, whether that's product or new IP, where there's a path to revenue for both sides, and everything in between. So we do look at partnerships in a truly partnership way. But yeah, absolutely. We're bringing a lot of eyeballs, a lot of fans, consumers to the table.

There are things we deliver that are viewed as sponsorship that they're paying us. There are also things we're making together, whether that's product or new IP, where there's a path to revenue for both sides, and everything in between. So we do look at partnerships in a truly partnership way. But yeah, absolutely. We're bringing a lot of eyeballs, a lot of fans, consumers to the table.

There are things we deliver that are viewed as sponsorship that they're paying us. There are also things we're making together, whether that's product or new IP, where there's a path to revenue for both sides, and everything in between. So we do look at partnerships in a truly partnership way. But yeah, absolutely. We're bringing a lot of eyeballs, a lot of fans, consumers to the table.

There's value in that. If we're putting additional animation resources and making a new IP and then taking it to market, there's a value in that. And that's very different than, hey, we made a toy together. Here's how many we sold. Here's a royalty. But that also is included in what we do.

There's value in that. If we're putting additional animation resources and making a new IP and then taking it to market, there's a value in that. And that's very different than, hey, we made a toy together. Here's how many we sold. Here's a royalty. But that also is included in what we do.

There's value in that. If we're putting additional animation resources and making a new IP and then taking it to market, there's a value in that. And that's very different than, hey, we made a toy together. Here's how many we sold. Here's a royalty. But that also is included in what we do.

You know, we would want to have a little more fun. Is that hurting the brand? Right? We've done, here's an example. We did something with Mercedes where, you know, they had an amazing new car release coming out and they wanted to collab around a new character, a new product. So we actually came together and created a new character called a Super Gackle. which is kind of like an animated dog.

You know, we would want to have a little more fun. Is that hurting the brand? Right? We've done, here's an example. We did something with Mercedes where, you know, they had an amazing new car release coming out and they wanted to collab around a new character, a new product. So we actually came together and created a new character called a Super Gackle. which is kind of like an animated dog.

You know, we would want to have a little more fun. Is that hurting the brand? Right? We've done, here's an example. We did something with Mercedes where, you know, they had an amazing new car release coming out and they wanted to collab around a new character, a new product. So we actually came together and created a new character called a Super Gackle. which is kind of like an animated dog.

But then we made this awesome limited edition wood figure. We had some apparel that was part of a capsule collection. It was available when they released the car. And then we did a big in real life event in New York also as tied to it. We then made a lot of content with Superbackel and kind of pushed that out there. And that was all integrated in one overall partnership.

But then we made this awesome limited edition wood figure. We had some apparel that was part of a capsule collection. It was available when they released the car. And then we did a big in real life event in New York also as tied to it. We then made a lot of content with Superbackel and kind of pushed that out there. And that was all integrated in one overall partnership.

But then we made this awesome limited edition wood figure. We had some apparel that was part of a capsule collection. It was available when they released the car. And then we did a big in real life event in New York also as tied to it. We then made a lot of content with Superbackel and kind of pushed that out there. And that was all integrated in one overall partnership.

So it's more around that than just like the, hey, here's a Red Bull, drink it. Um, we would like to have more fun. We would want to get a bowl that maybe is red involved. You know, does it lead to F1 in Vegas where maybe they have to drink to kind of stay up awake for 48 hours and go to all the events? Does it culminate with Red Bull VIPs at dopamine?

So it's more around that than just like the, hey, here's a Red Bull, drink it. Um, we would like to have more fun. We would want to get a bowl that maybe is red involved. You know, does it lead to F1 in Vegas where maybe they have to drink to kind of stay up awake for 48 hours and go to all the events? Does it culminate with Red Bull VIPs at dopamine?

So it's more around that than just like the, hey, here's a Red Bull, drink it. Um, we would like to have more fun. We would want to get a bowl that maybe is red involved. You know, does it lead to F1 in Vegas where maybe they have to drink to kind of stay up awake for 48 hours and go to all the events? Does it culminate with Red Bull VIPs at dopamine?

Like I'm riffing here off the spot, but that's how I would kind of think of that partnership.

Like I'm riffing here off the spot, but that's how I would kind of think of that partnership.