Zach Sugarman

Like I'm riffing here off the spot, but that's how I would kind of think of that partnership.

Yeah, so in our Fortnite map game, we're doing that. We have two partnerships that just closed where we're integrating virtual goods. So there will be one as a beverage company where if you find it and get it, it makes you graffiti faster. You have power-ups in the game. There may be a billboard or a branded vending machine that's in there that you can just interact with.

Yeah, so in our Fortnite map game, we're doing that. We have two partnerships that just closed where we're integrating virtual goods. So there will be one as a beverage company where if you find it and get it, it makes you graffiti faster. You have power-ups in the game. There may be a billboard or a branded vending machine that's in there that you can just interact with.

Yeah, so in our Fortnite map game, we're doing that. We have two partnerships that just closed where we're integrating virtual goods. So there will be one as a beverage company where if you find it and get it, it makes you graffiti faster. You have power-ups in the game. There may be a billboard or a branded vending machine that's in there that you can just interact with.

People loved it.

People loved it.

People loved it.

And when we let you out, it's even better. When we let you out or when you come in, it goes right into our flagship retail store, which is available to anybody that goes to Area 15. They don't have to get a ticket to dopamine. So we have kind of all of our amazing vinyl art figures.

And when we let you out, it's even better. When we let you out or when you come in, it goes right into our flagship retail store, which is available to anybody that goes to Area 15. They don't have to get a ticket to dopamine. So we have kind of all of our amazing vinyl art figures.

And when we let you out, it's even better. When we let you out or when you come in, it goes right into our flagship retail store, which is available to anybody that goes to Area 15. They don't have to get a ticket to dopamine. So we have kind of all of our amazing vinyl art figures.

From all of our artist collections there, we have some dopamine exclusive kind of merchandise, apparel, fun Vegas items, some things that tie into a pleasure research institute that have nothing to do with vinyl art toys. So it's a vibe and a whole experience that'll be there. And it's great.

From all of our artist collections there, we have some dopamine exclusive kind of merchandise, apparel, fun Vegas items, some things that tie into a pleasure research institute that have nothing to do with vinyl art toys. So it's a vibe and a whole experience that'll be there. And it's great.

From all of our artist collections there, we have some dopamine exclusive kind of merchandise, apparel, fun Vegas items, some things that tie into a pleasure research institute that have nothing to do with vinyl art toys. So it's a vibe and a whole experience that'll be there. And it's great.

And we're getting great feedback from, you know, randoms that have no nothing about our brands to those that have been waiting for it to open that have gone out since it's been open to those that have been in town for other events in Vegas, both on the experience and on the retail side.

And we're getting great feedback from, you know, randoms that have no nothing about our brands to those that have been waiting for it to open that have gone out since it's been open to those that have been in town for other events in Vegas, both on the experience and on the retail side.

And we're getting great feedback from, you know, randoms that have no nothing about our brands to those that have been waiting for it to open that have gone out since it's been open to those that have been in town for other events in Vegas, both on the experience and on the retail side.

It's in one of my strategy decks. We got it. We're embracing it. Although some would say Disney's already pretty demented. We bring it to a whole new level.

It's in one of my strategy decks. We got it. We're embracing it. Although some would say Disney's already pretty demented. We bring it to a whole new level.

It's in one of my strategy decks. We got it. We're embracing it. Although some would say Disney's already pretty demented. We bring it to a whole new level.

Love it. And then for dopamine specific, uh, we just launched at dopamine seven zero two on Instagram for all things from that experience. We'll be pushing a lot of content, but out there, but you'll see it on all channels. A lot of fun ways to engage.