Zach Supalla

But these devices that are already out there that are insecure, they're not going anywhere.

People aren't necessarily unplugging these things.

And so there's going to continue to be security concerns.

Lag time.

I mean, for, it could be decades, who knows how long these things are still going to be out there and malicious.

Yeah.

We started in 2012.

Um, and we were, we're definitely the result of a pivot.

So when we first launched, we weren't doing a platform like we do today.

We were doing a connected lighting product and we were also under a different name called spark.

Um, so we launched a product on Kickstarter called the spark socket and it was a

a connected lighting product, kind of like Philips Hue, LIFX kinds of products.

That Kickstarter campaign was unsuccessful.

We had a $250,000 goal.

We raised 125,000, but Kickstarter's all or nothing, so that means we raised zero.

And that product never came to be.

Now that was frustrating at the time.

It turned out to be a huge benefit because we were released from the obligation of making that product that really didn't have a strong enough market.

And, but we learned a lot along the way.

And so we saw this opportunity where the technology we'd built for our own product was clearly relevant to a lot of other entrepreneurs and engineers who were trying to do the same thing.