Zach Supalla

So very quickly it turns into thousands of dollars.

The average house has like 50 light bulbs in it.

So, um, so people said, yeah, it's too expensive and it's interesting and cool, but it's just not worth the money.

Um, and so looking back on it,

I think it was a successful experiment in that we tried something.

We didn't spend a ton of money to get there.

I think we probably spent like 15 grand to get from idea to launch Kickstarter campaign.

And then we probably spent another 20 grand to get from there to the second Kickstarter campaign.

So we're definitely advocates of the lean startup mentality.

And that's exactly what we did.

Small experiments, failed fast, pivoted, found something new, identified a new opportunity and really pursued it hard.

Yeah, those shipped in December 2013 and January 2014.

2013, well, really, it was only the Kickstarter campaign.

So you're looking at it.

So, you know, basically we've been on a like 100 percent year over year growth from then to now.

Oh, sorry.

Let me redo that math.

So it's double every year, not 10 times.

Sorry, no, rewind.

It's like half a million, a million, two million, four million.