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Zak Brown

👤 Speaker
942 total appearances

Appearances Over Time

Podcast Appearances

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And if the driver moves, they maybe move with the driver.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Take Lewis Hamilton as an example, you know, the most famous driver.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

a formula one i do know about lewis hamilton yeah so you have people that you know are lewis fans in front of mercedes who's driving for so when they went to ferrari they're now lewis ferrari fans and you know i think when you have two drivers competing for the world championship they have a huge fan base so it's interesting that where you know i'm cheering for mclaren but i want oscar to win or i want lando to win and when they become each other's biggest rivals

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

then naturally when you're a fan of one, it kind of makes you not a fan of the other because you want your guy to win.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So it's an interesting dynamic where fans can at times get grumpy with the team, but we love both our drivers.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So, you know, we try and get our fans to be papaya fans.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And maybe if you have one driver as your favorite, maybe the other should be your second.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

But when they want to win, they then start to see them as the rival, even though we're inside the same team.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Different than stick and ball sports, right?

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I'm a St.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Louis Cardinals fan, but again, we're in New York.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

You're a Yankees fan, but you're kind of cheering for everybody on the Yankees because it's a team win and why Aaron Judge might be your favorite player on the Yankees.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

you probably don't dislike anyone else on the Yankees because you want the Yankees to win.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Where our sport, you've got a team aspect to it, but then you have an individual aspect to it.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And that sometimes conflicts fans where they're for your driver, but grumpy with the team if the other driver's winning because they somehow see it's kind of your fault.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Right, yes.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

It's a weird dynamic.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I'm wrapping my head around this.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

It's a different dynamic.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Do you think about these for the fans in the context of storylines?