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Zak Brown

👤 Speaker
942 total appearances

Appearances Over Time

Podcast Appearances

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So we started to really engage with our fans and be a team that fans loved or liked, which there was some data that came out recently, and we were the most loved and least disliked

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

racing team, which is very important.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

It's great to be the least disliked.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah, because in sport, you know, it's quite a polarizing business.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And a lot of credit to that.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Two or two drivers, you know, world champion Lando Norris and Oscar Piastri, two of the nicest guys in the world when they don't have helmets on.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And when they got the helmets on, they're tough characters.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I wanted to ask you about the fans and the fandom and sort of that piece of it.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So something I was wrapping my head around as I was learning about F1 and learning more about McLaren when I was getting ready for this interview is that you have –

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

You have two drivers and fans can get behind the team, but they get behind one driver or another.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

There's a bit of that sort of like rivalry piece.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Can you explain how that works and sort of the significance of that for McLaren fans and the fandom?

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah, I think there's a lot of different ways fans kind of take in sports and racing.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So you have people that are fans of teams.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I'm a McLaren fan.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I'm a Ferrari fan.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I'm a Mercedes fan.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And when a driver moves, they kind of remain loyal to the team.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And they pick a favorite driver or two, not necessarily an either or.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And then you have fans that are fans of the drivers.