Zak Brown
👤 SpeakerAppearances Over Time
Podcast Appearances
You know, that kind of starts to feed.
Success begets success.
Yeah.
And so then with that, that created a new energy that brought in some revenue so we can upgrade our technology.
We were behind in technology.
We could hire the best drivers in the world.
And it all just started to build.
And sitting here now today, 10 seasons in, we've won the last couple championships.
We've got the best driver lineup in Formula 1.
We have revenues just on the partnership side, knocking on $500 million.
So we've 10x that.
A lot of excitement and energy.
And most importantly, very engaged with our fans and a very inclusive team.
We were kind of a dark, unfriendly team.
I kind of called us Darth Vader, which people like Darth Vader.
Darth Vader can be cool.
Foreboding.
But Luke Skywalker is the good guy.
And so we went to our papaya, which was our iconic color, orange.
And we did that because that's what the fans wanted.