Zeb Evans

And long story short, we got into it after that month and realized there was a lot more.

I've had four near-death experiences.

I had my third one, and that was when we moved out to Palo Alto.

Fortunately there, we met neighbors that had companies, had tech companies, and they started using our software, our internal tool, because they asked us what we were working on.

I didn't want to get in the most competitive software market, but it just happened.

It was all organic stuff.

So I mean, blogging is not dead.

Blogging helps a lot.

Content is certainly king.

You know, we create helpful articles for people searching like long tail keywords of, you know, competitive information, or just productivity hacks in general, things like that.

So yeah, so we started with organic stuff.

I mean, you know, Reddit, Quora, all of that stuff still really works, especially for your first hundred customers.

Yeah, it's exactly like that stuff.

I mean, I think we even did when people didn't know our name, they weren't searching ClickUp yet.

So we did like Asana versus Trello and just capitalize on those.

You know, honestly, I did most of the SEO.

We were very, very bootstrappy and lean.

And at my previous company, I had a lot of experience doing organic marketing there.

So yeah, I mean, early on, it was just like three or four of us that were working on this.

I mean, I would say that's the start of it.