Zeb Evans

And we strongly believe that lots of these paywalled features do that.

And that's why we want to get them in front of

I mean, look, there is some at the end of the day, but again, our value, I think, is outweighed on that, and people end up appreciating that they actually started using the feature that they would have not used otherwise.

Yeah, I mean, we're still figuring out all that stuff out right now.

And it greatly depends on what channel you're buying from.

And we can get customers for as low as like a thousand bucks, paying customers for as low as a thousand bucks.

I mean, we're shooting, we wanna aim for low thousands.

But honestly, as you know, when you start testing some of this stuff, it gets expensive.

It gets a couple thousand, $3,000.

But the reality is our blended CAC, it becomes so low because of organic.

About 95% of users are still organic, is that we can kind of spend a little bit more outside of what our lifetime value would be, I think, for most companies.

I mean, we touched on all of the revenue stuff.

And I think that it's, again, that this market is just so hot and frothy right now.

It's like the right timing market to be in.

But I mean, yeah, it's always a competitive differentiation questions that we get.

How are you different from your other products?

I don't really have any interest in doing that.

I think I've kind of exited a company in the past and I feel like this is the one to go public and kind of create that meaningful lasting business that's here when I'm gone.

Thanks so much, Nathan.

Yeah, my favorite business book, I actually love, it's called The Slight Edge.