Zeb Evans

We're under 2% monthly, 1% to 2%.

I mean, we ship a new version of ClickUp every Friday and it rallies our customer base around us listening to them and they broadcast us because of that.

But I mean, I think it really just, we've kind of created this like organic like fan base around releasing every Friday and shipping a new version of ClickUp every Friday.

I mean, people live stream the event, everybody tweets about it.

I think that that has a lot to do with it, but it also is just like the preface for like how we care and how we're so intentional about product.

and improving the product that I think people stick with us.

I mean, we do.

Our net retention is very high.

I think that it certainly obviously increases as you go up market for retention.

I mean, our SMB, I don't have the exact numbers, but our SMB is certainly less than our enterprises.

We're like 150.

It's seed expansion.

So our actual most revenue product is our middle tier, our business tier, which is kind of the premium one.

But the vast majority of people, it's like 95% of people start with the unlimited.

So we do feature paywalls a little bit differently in the sense where everybody actually gets access to the feature that is paywalled.

And they don't really know that it's paywalled until you kind of start using it.

You get 100 uses of every feature.

And then it changes user behavior because users generally will optimize for the features that are free.

And so if you don't really kind of let them know that they're not free, then they start using them.

And I mean, on the flip side of this, really, our mission is just saving people time, making people more productive.