Zeb Evans

And so we've had competitors, you know, everybody rips everybody's features off.

And we have people copying our messaging, copying our ads, copying many of our features.

And so it's a defensive play in many ways is to do this.

And I think that it's more about, you know, getting our brand out there and getting market share.

pretty quickly.

But what I always will advocate for is that, you know, go as far as you can without raising to get product market fit, right?

And then when you do raise, you have the leverage to pull, right?

You have the leverage.

Yep.

We're trying not to be profitable.

Yeah, we have to be.

We're on the line.

Yeah.

Yeah, exactly.

It's mostly that.

I mean, of course, we're going to ramp up our organic marketing side also.

That's our engine behind.

I mean, that's still the vast majority of sales today and self-service.

So we'll continue ramping that stuff up as well as customer service.

We're a big customer service company, so I want instant demos, instant response times 24-7.