Zorana Ivcevic Pringle

And an example of this test, probably the most frequently asked question, is how do we use a simple everyday object in new and different ways? So how can you use a brick? The instruction simply asks for as many answers as you can think of. And then we can look at how many different ideas can you come up with. And then we can look at the originality of those ideas.

When we are first asked the question, our mind goes to the most obvious answer. Well, we could build something with it. But then, as you exhaust those more obvious answers, you get into the area of originality. There you can come up with things that are really interesting. So you can grind a brick and make pigments from it. You can use it for a miniature mural. And you can go on now with...

When we are first asked the question, our mind goes to the most obvious answer. Well, we could build something with it. But then, as you exhaust those more obvious answers, you get into the area of originality. There you can come up with things that are really interesting. So you can grind a brick and make pigments from it. You can use it for a miniature mural. And you can go on now with...

When we are first asked the question, our mind goes to the most obvious answer. Well, we could build something with it. But then, as you exhaust those more obvious answers, you get into the area of originality. There you can come up with things that are really interesting. So you can grind a brick and make pigments from it. You can use it for a miniature mural. And you can go on now with...

answers that are going to be rare.

answers that are going to be rare.

answers that are going to be rare.

One method we can use is called experience sampling method. And what that means is that we want to see what people's experience is at different times on working on their creative project.

One method we can use is called experience sampling method. And what that means is that we want to see what people's experience is at different times on working on their creative project.

One method we can use is called experience sampling method. And what that means is that we want to see what people's experience is at different times on working on their creative project.

Technically, how we do it these days, we use our smartphones and their apps that send notifications at random times during the day to complete a series of questions, depending on the research question and what we are interested in studying. And at the end of the process, we have the final product that we can then evaluate for how creative it was.

Technically, how we do it these days, we use our smartphones and their apps that send notifications at random times during the day to complete a series of questions, depending on the research question and what we are interested in studying. And at the end of the process, we have the final product that we can then evaluate for how creative it was.

Technically, how we do it these days, we use our smartphones and their apps that send notifications at random times during the day to complete a series of questions, depending on the research question and what we are interested in studying. And at the end of the process, we have the final product that we can then evaluate for how creative it was.

And it's a judgment on a scale of, well, this is not creative at all to this is very creative. And there is a continuum there. And when we have a group of people who are experts in some way, so if they are judging pieces of art, they are artists or art critics or art professors, for example, we find that people tend to agree. when we see creativity, we recognize it.

And it's a judgment on a scale of, well, this is not creative at all to this is very creative. And there is a continuum there. And when we have a group of people who are experts in some way, so if they are judging pieces of art, they are artists or art critics or art professors, for example, we find that people tend to agree. when we see creativity, we recognize it.

And it's a judgment on a scale of, well, this is not creative at all to this is very creative. And there is a continuum there. And when we have a group of people who are experts in some way, so if they are judging pieces of art, they are artists or art critics or art professors, for example, we find that people tend to agree. when we see creativity, we recognize it.

even independently looking at it. Of course, there are limits to this technique, but it is very, to me, quite surprisingly robust.

even independently looking at it. Of course, there are limits to this technique, but it is very, to me, quite surprisingly robust.

even independently looking at it. Of course, there are limits to this technique, but it is very, to me, quite surprisingly robust.

Different emotions have these different connections between thinking and feeling. And if we know the connections about thinking and feeling, we can use it to our advantage.