Zoë Schiffer

I feel strongly about this.

Little woolen sneakers, which were upsetting, orthopedic-looking just abominations.

They have since pivoted.

to become a compute company, and now they have a new name.

They're called Smartbird.

This is tired.

I'm over this company.

Sorry.

I feel like every few years, someone in Silicon Valley is like, we reinvented the sneaker.

And they forget that there are many, many companies that have spent hundreds of thousands, nay, millions of dollars on R&D on this very effort that have very good functional sneakers that look a thousand times better.

And that we actually really didn't need to direct a consumer this.

I did, however, recently buy, I know that this is an audio medium, but I'm going to show you my shoes.

These are the new Miu Miu sneakers.

And they're so good.

Thank you.

So that's wired.

I want to be in the room as they were debating that.

In fact, as we're talking about this, we have to assign someone to the story.

Someone has to go inside, figure out what this rebrand, what this pivot is all about.

Newbirds on the block.