In this episode, I explore why modern Japanese society increasingly feels like a “cosplay society,” where people wear social roles and personalities rather than fully living their own lives. From digital nomads and minimalist influencers to “entrepreneur-like” online personalities, many individuals carefully perform recognizable lifestyle templates. I discuss how Japan’s long cultural tradition of valuing social roles and outward appearance has merged with social media culture, creating what I call “mass-produced personalities.” While these identities may appear authentic, many feel strangely borrowed or standardized. This episode examines how modern life is shifting from genuine self-expression toward the management and performance of socially recognizable characters online.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

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