15 Minute Mastery
Episodes
Crypto Casinos vs Traditional Gambling: Trust, Innovation and the Future of Web3 Betting
03 Oct 2025
Contributed by Lukas
Crypto casinos are rapidly reshaping the gambling industry with higher RTP rates, faster innovation cycles and the revolutionary concept of provably f...
Reid Rooney on Subscriptions, Data and Building Profitable Sports Betting Communities
01 Oct 2025
Contributed by Lukas
Subscriptions are reshaping the future of sports betting and media businesses. In this episode, Reid Rooney, CEO and Co-Founder of Betsperts Media &am...
How Nigel Eccles is Redefining Online Gambling with AI, Streaming and Social Play
26 Sep 2025
Contributed by Lukas
Online gambling is changing fast, and the next wave of innovation will be driven by AI, streaming, and social experiences. In this episode of 15M Mast...
Why iGaming Needs Goal Setting and Emotional Triggers with Serhiy Berezhnyy
24 Sep 2025
Contributed by Lukas
The gaming industry has long focused on short-term promotions and quick wins, but what if the real key to retention lies in wellness apps? In this epi...
How Small Communities Build Big Loyalty in Sports Betting with Reid Rooney
19 Sep 2025
Contributed by Lukas
Strong communities drive retention and long-term growth in sports betting. Reid Rooney, CEO and Co-founder of Betsperts Media & Technology Group, ...
Building High-Performance Distributed Teams in iGaming with Serhiy Berezhnyy
17 Sep 2025
Contributed by Lukas
What separates product teams that just deliver tasks from those that drive real business growth?In this episode of 15M Mastery, product executive advi...
Growing Digital Brands Through Smart Acquisitions with Reid Rooney
12 Sep 2025
Contributed by Lukas
Acquisitions can supercharge growth in fragmented digital markets, but they often fail when culture, timing and community loyalty are overlooked. Reid...
From Service Delivery to Product-Led Growth in iGaming with Serhiy Berezhnyy
10 Sep 2025
Contributed by Lukas
Most iGaming companies want to innovate but get stuck in service delivery mode. Shifting to a product-led model is not about adding more features, it ...
Scaling iGaming Platforms in Brazil and Beyond with Michael Jack
05 Sep 2025
Contributed by Lukas
Launching in newly regulated iGaming markets like Brazil is full of challenges. From shifting regulations to scaling sportsbook traffic, technical com...
AI in iGaming: Strategic Implementation, Personalisation and the Future of Customer Experience
03 Sep 2025
Contributed by Lukas
Artificial intelligence is reshaping the iGaming industry, but not every solution adds real value. In this episode of 15M Mastery, Tom Ustunel, CEO of...
Scaling iGaming Platforms for Massive Sports Events with Michael Jack
29 Aug 2025
Contributed by Lukas
How do you prepare iGaming platforms for the traffic spikes of major sports events without sacrificing stability or innovation? In this episode of 15M...
How to Scale iGaming in LATAM and Africa: Lessons from Tom Ustunel
27 Aug 2025
Contributed by Lukas
Expanding into new iGaming markets is never straightforward. Regulations shift overnight, cultural differences change how deals are done, and product ...
Customer Success vs Customer Support: Why Retention Beats Tickets
22 Aug 2025
Contributed by Lukas
In this episode of 15M Mastery, we sit down with Dmitry Koldysheu, Head of Customer Success at Blask, to unpack the real difference between customer s...
Scaling Sportsbook Tech Without Breaking Performance with Dmytro Matiukha
20 Aug 2025
Contributed by Lukas
Scaling a sportsbook platform is not about hiring more people. It’s about building resilient infrastructure, optimising microservices, and making di...
From Support to Success: How Customer Success Drives Retention and Advocacy
15 Aug 2025
Contributed by Lukas
Customer support solves problems. Customer success prevents them. In this episode, discover how shifting from reactive fixes to proactive engagement c...
Inside the Business of Sportsbook Content: Building for Profit, Engagement, and Scale with Dmytro Matiukha
13 Aug 2025
Contributed by Lukas
Sportsbook content is not decoration — it’s the engine that drives engagement, retention, and revenue.In this episode of 15M Mastery, Dmytro Matiu...
AI for Personal Branding: Proven Process for Authentic Visibility
08 Aug 2025
Contributed by Lukas
Learn how to build an authentic personal brand with the power of AI. In this episode of 15M Mastery, Daria Kushnir—CEO of Megafair Games and persona...
How to Navigate Chaos, Cut Burn, and Scale Fast in iGaming
06 Aug 2025
Contributed by Lukas
Volodymyr Sakharov built TrafficSquad to thrive in volatility. His secret? Calm in crisis, 30% capital cushion, and smart infrastructure.In this episo...
Why Every Gaming Executive Needs a Personal Brand Book
01 Aug 2025
Contributed by Lukas
What’s the difference between a forgettable leader and one who shapes the culture of a company? A clear, consistent personal brand. In this episode ...
The Culture Framework That Scales iGaming Teams Fast
30 Jul 2025
Contributed by Lukas
What if the secret to scaling fast wasn’t just headcount or capital… but culture?In this episode of 15M Mastery, we sit down with Volodymyr Sakhar...
How to Attract, Host and Retain High-Value Casino Players
25 Jul 2025
Contributed by Lukas
The world’s most valuable players don’t respond to generic VIP programmes. They expect tailored experiences and trusted relationships.In this epis...
Decentralised Identity & Passwordless Login
23 Jul 2025
Contributed by Lukas
Most iGaming brands still frustrate players with outdated sign-up flows, complex KYC checks and clunky password resets. Decentralised identity fixes t...
Luxury Gambling: How to Build Five-Star Experiences Online and Offline
18 Jul 2025
Contributed by Lukas
Luxury in gambling isn’t about expensive décor or big bonuses. It’s about consistency, trust and unforgettable service.In this episode of 15M Mas...
How Self-Custodial Wallets Will Revolutionise iGaming Payments & Player Loyalty
16 Jul 2025
Contributed by Lukas
Is your payment system costing you customers?In this episode of 15M Mastery, we’re joined by Mitul Manish, Co-Founder and CPO of Open Wallet, to exp...
How Smart Operators Can Use Player Complaints to Drive Growth
11 Jul 2025
Contributed by Lukas
In this insightful episode of 15M Mastery, host Dmitry Belianin sits down with Duncan Garvie, Founder of BetBlocker who has personally handled over 8,...
Driving Retention Without Bonuses: Building Loyalty Through Odds, Service & Player Experience
09 Jul 2025
Contributed by Lukas
In this episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to explore how one of the world’s most respected sh...
Player Protection Isn’t Compliance - It’s Strategy: How BetBlocker is Changing Safer Gambling Forever
04 Jul 2025
Contributed by Lukas
What if player protection wasn’t just about regulation - but the key to long-term loyalty and brand value?In this episode of 15M Mastery, we’re jo...
How Sharp Bookmakers Drive Long-Term Loyalty, High-Stakes Betting & Sustainable Growth
02 Jul 2025
Contributed by Lukas
What if the key to long-term profitability in iGaming isn’t squeezing players… but letting them win?In this unmissable episode of 15M Mastery, we ...
Why Bad UX Is Killing Your Retention: How iGaming Brands Can Fix Customer Experience Before It’s Too Late
27 Jun 2025
Contributed by Lukas
Is your UX costing you customers before they even convert?In this episode of 15M Mastery, Fraser Dunk, CEO of Jurnii and former CX lead at DAZN and Be...
The Real ROI of iGaming Events: How to Build High-Value Industry Connections That Actually Convert with Levon Nikoghosyan - CEO of AffPapa and iGaming Club
25 Jun 2025
Contributed by Lukas
In this episode of 15M Mastery, Levon Nikoghosyan - CEO of AffPapa and iGaming Club shares powerful, behind-the-scenes insights on why in-person netwo...
Why Sports Betting UX Is Broken - And How to Fix It | Mark Phillip, MetaBet
20 Jun 2025
Contributed by Lukas
What’s really stopping casual fans from placing their first bet? It’s not regulation. It’s UX.In this episode, we welcome back Mark Phillip, fou...
Are your affiliate deals actually driving conversions – or just clicks with Levon Nikoghosyan, CEO of AffPapa
18 Jun 2025
Contributed by Lukas
In this episode of 15M Mastery, Levon Nikoghosyan, CEO of PartnerMatrix and iGaming Club, breaks down what really drives profitable, long-term affilia...
How Real-Time Sports Betting Will Transform Live Broadcasting | Mark Phillip, MetaBet
13 Jun 2025
Contributed by Lukas
What if your betting app knew when the next epic moment was coming… before you did?In this episode of 15M Mastery, we sit down with Mark Phillip, CE...
How to Build High-Performing Dev Teams in iGaming Without Bureaucracy with Aleksandra Mouton, CEO of Amarix
11 Jun 2025
Contributed by Lukas
Can you build autonomous, agile dev teams and meet strict regulatory standards? Aleksandra Mouton, CEO of Amarix and winner of “Best iGaming CEO 202...
How SportsGrid is Building Community-Driven Gambling Media
06 Jun 2025
Contributed by Lukas
Do you know how digital influencers are revolutionizing the gambling entertainment landscape? Jeremy Stein, CEO and Co-Founder at SportsGrid, explains...
The Future of Digital Gaming is being Provably Fair
04 Jun 2025
Contributed by Lukas
Do you truly understand the hidden power of trust in the gaming industry?" asks Aleksandra Mouton, CEO at Amarix, a leading provably fair game provide...
The Future of Sports Media
30 May 2025
Contributed by Lukas
Have you heard how sports content is changing betting insights in the digital age? Jeremy Stein, CEO and Co-Founder at SportsGrid has cracked the code...
The Underdog's Guide to iGaming Success
28 May 2025
Contributed by Lukas
Do you know what truly separates innovative gaming platforms from the mundane? Edvardas Sadovskis, Chief Product Officer at ICONIC21, knows that in th...
How Payment Tech Will Drive iGaming Growth
23 May 2025
Contributed by Lukas
Emerging technologies are reshaping the iGaming landscape, are you ready? Richard Mifsud, Chief Vision Officer at XPRIZO, reveals that in the dynamic ...
Turning Data into iGaming Success using Product Strategy
21 May 2025
Contributed by Lukas
How can data give you a truly unbeatable competitive edge in iGaming? Edvardas Sadovskis, Chief Product Officer at ICONIC21, says it's essential to tu...
The Most Profitable iGaming Markets You’re Missing Out On
16 May 2025
Contributed by Lukas
Do you know the hidden goldmine in sports betting that most operators overlook? Henry Newman CEO of Sporting Risk, knows that tapping into tier two an...
The Future of iGaming: Tapping Into the Unbanked with XPRIZO
14 May 2025
Contributed by Lukas
Do you know the untapped potential hiding in emerging markets? Richard Mifsud, Chief Vision Officer at XPRIZO sees a world where financial inclusivity...
How AI Will Transform iGaming Player Retention Strategies
09 May 2025
Contributed by Lukas
Could AI rewrite iGaming's narrative? Elliot Rapaport, CEO and Founder of Birches Health, says gambling addiction can silently destroy lives, but arti...
How The Rise of Prop Betting is Changing iGaming in 2025
07 May 2025
Contributed by Lukas
Do you know why player prop betting is revolutionizing sports engagement? Henry Newman CEO of Sporting Risk explains why the shift from team-centric t...
This is How We Put Players First in the World of iGaming
02 May 2025
Contributed by Lukas
How can you help your players stay safe when gambling gets risky? Elliot Rapaport, CEO and Founder of Birches Health, says digital betting is changing...
This Is How Agentic AI Will Improve Your Business Strategy
30 Apr 2025
Contributed by Lukas
Have you ever wondered how agentic AI could transform the very fabric of business strategy? Imagine an intelligent system that doesn't just respond, b...
How False Metrics Sabotage Business Success
25 Apr 2025
Contributed by Lukas
Do you know the hidden dangers lurking in your performance data? Gali Hartuv, CEO WarriorLab, reveals in the high-stakes world of business analytics, ...
Reimagining Work in the AI Era
23 Apr 2025
Contributed by Lukas
Do you want to transform your business from a sluggish operation into a high-performance AI-powered machine? Max Tesla, CEO of Blask, is an expert in ...
The Data Secrets That Reveal Your VIP Players' True Intentions
18 Apr 2025
Contributed by Lukas
Do you want to transform your VIP strategy from guesswork to precision? Gali Hartuv, CEO WarriorLab, reveals the game-changing approach that separates...
The AI Advantage: Turning Information into a Competitive Edge
16 Apr 2025
Contributed by Lukas
Do you know how to transform your business with AI far beyond simple chatbots? Max Tesla, CEO of Blask is an expert in the rapidly evolving world of a...
How VIP Engagement Will Evolve in 2025
11 Apr 2025
Contributed by Lukas
Do you know how to transform casual players into loyal VIP powerhouses? In the high-stakes world of iGaming, Gali Hartuv, CEO of WarriorLab, reveals a...
Your Blueprint for Work Life Balance: Purpose, Presence, Priorities
09 Apr 2025
Contributed by Lukas
Do you ever feel like work is consuming your entire life, leaving no room for personal joy? Leo Judkins, an expert in getting you to your peak pe...
Transforming iGaming Affiliate Strategies in the Digital Age
04 Apr 2025
Contributed by Lukas
Looking to build an affiliate business people actually trust?John Wright, Co-Founder of StatsDrone: is the tool for iGaming affiliates to build a stra...
How to Master Your Productivity Potential
02 Apr 2025
Contributed by Lukas
Can you imagine a world where your productivity isn't just a dream, but a strategic reality? Leo Judkins, an expert in getting you to your peak perfor...
5 Insider Secrets Transforming iGaming Affiliates
28 Mar 2025
Contributed by Lukas
Do you want to boost your iGaming affiliate success? John Wright, Co-Founder of StatsDrone: a tool for iGaming affiliates is the answer to make s...
Tired of Feeling Drained? Discover the Energy Management Hacks of Top Performers
26 Mar 2025
Contributed by Lukas
How effectively are you managing stress and energy levels? Leo Judkins an expert in getting you to your peak performance levels emphasizes that consta...
What's Next for Affiliate Partnerships in iGaming?
21 Mar 2025
Contributed by Lukas
Are you ready for the future of affiliate marketing in the iGaming industry? John Wright, Co-Founder StatsDrone: a tool for iGaming affiliates says th...
Build a Personal Brand that will Transform your Career in 2025
19 Mar 2025
Contributed by Lukas
Do you know how to build a strong personal brand in the iGaming industry? Marija Hammon, the marketing director at Relax Gaming, has tips that wi...
How to Set Your iGaming Brand Apart in the US Market in 2025
14 Mar 2025
Contributed by Lukas
How can iGaming companies set themselves apart in the highly regulated US iGaming market by 2025? Paris Smith, an advisor and gaming industry expert, ...
How to Win at B2B Marketing in iGaming
12 Mar 2025
Contributed by Lukas
Do you know what makes an effective B2B marketing strategy for iGaming providers? Marija Hammon, Marketing Director at Relax Gaming, says that the key...
This Is How iGaming Companies Can Stay Ahead Of The Curve And Adapt To Changing Player Preferences
07 Mar 2025
Contributed by Lukas
Do you know what stops companies from creating truly new experiences in the iGaming market? Paris Smith, an advisor and gaming industry expert, says t...
How to Build Your B2B Business Worldwide: Lessons from Marija Hammon one of the best Marketing Directors in iGaming
05 Mar 2025
Contributed by Lukas
What strategies can B2B providers employ to navigate global expansion and build successful partnerships? Marija Hammon, a marketing director at R...
Top Strategies for iGaming Startup Founders to Grow from an Investor's Perspective
28 Feb 2025
Contributed by Lukas
How can you, as a newly funded iGaming startup, build brand credibility and trust early on? Paris Smith, Advisor & Gaming Industry Expert, sa...
It's Time to Take Your iGaming Performance to the Next Level
26 Feb 2025
Contributed by Lukas
Do you want to take your personal or business performance to new heights? 15M Mastery is home to unmatched expertise and career advancing content.This...
How to Build a Winning Sports Betting Exchange
29 Jan 2025
Contributed by Lukas
Do you know how to build a market-ready, scalable sports betting exchange that can withstand the demands of today's rapidly evolving landscape? Indust...
The Secret to Mastering B2B iGaming Product Launches
28 Jan 2025
Contributed by Lukas
Do you know how to find genuine market needs and turn them into successful B2B iGaming products? Learn from industry expert Rohini Sardana as she reve...
Are You Missing Out on iGaming’s Biggest Business Development Secrets? Katerina Glushchenko of Blask Tells All
17 Jan 2025
Contributed by Lukas
What if the key to dominating in iGaming is hidden in perfecting your business development?Katerina Glushchenko, Senior Business Development Manager a...
The Secret to Unbeatable Customer Service
10 Jan 2025
Contributed by Lukas
Have you paid close enough attention to your customer service efforts? The key to transforming your customer service lies in the powerful synergy betw...
Sponsorships are the Secret to Boosting Your iGaming Brand's Visibility
08 Jan 2025
Contributed by Lukas
How can you find the right sponsorship format to boost your gaming brand's visibility? Dmitry Belianin, a seasoned iGaming expert, is here to tell you...
Proven Tactics for Maximizing Efficiency and Achieving Your Goals
27 Dec 2024
Contributed by Lukas
Are you drowning in a sea of unproductive meetings and endless busy work? Dmitry Belianin is a productivity expert and he shares his proven strat...
Build Your iGaming Offerings for Global Success
20 Dec 2024
Contributed by Lukas
Do you know how to effectively localize your gaming offerings for new markets? The key lies in thorough research and a deep understanding of your targ...
How to Build Successful Teams in iGaming
18 Dec 2024
Contributed by Lukas
What strategies can leaders employ to build high-performing teams in the fast-paced iGaming industry? Dmitry Belianin sees the key factor is establish...
Shaping the Future of iGaming: Maksim Shares His Visionary Insights
13 Dec 2024
Contributed by Lukas
What key insights can we learn from the evolution of iGaming over the past decade? Maksim Afanasev, Director of Sportsbook Services at Sportradar, hig...
The Winning Marketing Formula in iGaming is Blending Brand-Building and Performance Tactics
11 Dec 2024
Contributed by Lukas
How can you strike the right balance between brand and performance marketing in your iGaming business? The key lies in understanding your market, your...
The 3 Key Steps to Successful B2B Partnerships in iGaming
06 Dec 2024
Contributed by Lukas
Do you know the secrets to building powerful B2B partnerships in iGaming? Industry expert Greg Penkov shares the essential strategies. First, research...
Insider Tips to Build a Powerful Network and Gain Influence in iGaming
04 Dec 2024
Contributed by Lukas
Do you want to build a network and gain influence in the iGaming industry? The key lies in your approach, according to Pierre Lindh, co-founder of Nex...
Elevating Customer Engagement: Secrets from a CRM Expert
27 Nov 2024
Contributed by Lukas
Are you truly engaging your customers? The key to creating an immersive gaming experience lies in putting yourself in your customers' shoes.Eugene Dan...
The Secret Habits of Highly Successful Executives
22 Nov 2024
Contributed by Lukas
Do You Know the Secrets Top CEOs Use to Boost Performance? Leo Judkins has the answers you need!The key lies in optimizing your sleep and recovery rou...
The Secret Talent Goldmine Transforming iGaming
20 Nov 2024
Contributed by Lukas
Can iGaming companies benefit from hiring talent outside their industry? Daria Kushnir, a seasoned executive with experience across diverse sectors, b...
Collaboration Secrets to Elevating Your iGaming Business
08 Nov 2024
Contributed by Lukas
Have you been using collaborative partners the right way to drive innovation and player engagement in your iGaming business? Big Gaming's CEO, Marina ...
Data-Driven Market Research is Shaping the Future of iGaming
06 Nov 2024
Contributed by Lukas
How can market research shape iGaming’s future with data-driven insights? Dmitry believes that data-driven decision-making and real-time insights wi...
The Market Research Playbook for Conquering the iGaming Industry
01 Nov 2024
Contributed by Lukas
How can iGaming companies leverage market research to craft winning marketing strategies?The key is to start by identifying the most valuable insights...
The Key to Winning in the iGaming Industry: Embracing the Evolving Landscape of Market Research
30 Oct 2024
Contributed by Lukas
What is the key to unlocking the secrets of the iGaming market? Dmitry Belianin, a seasoned industry veteran, emphasises the importance of comprehensi...
The Key to Unlocking Scalable Success is Corporate Policies & Procedures
25 Oct 2024
Contributed by Lukas
How can founders successfully turn their startup into a thriving corporate entity? The key lies in balancing growth with stability. As Tim Heath, foun...
The Explosive Growth of Brazil's Online Gambling Market: Insights and Opportunities
23 Oct 2024
Contributed by Lukas
What unique factors have contributed to the explosive growth of the Brazilian online gambling market in recent years? The Brazilian market has explode...
The Best Way To Grow Your iGaming Brand In New Markets
18 Oct 2024
Contributed by Lukas
Do you know what is holding you back from conquering new markets and growing your market share the right way? The secret is not doing comprehensi...
The Only Way to Beat Ai Is to Be More Human!
16 Oct 2024
Contributed by Lukas
What unique skills will set us apart in an AI-driven future? As the transformative power of artificial intelligence continues to reshape the professio...
5 Must-Try Data Hacks to Scale Your Startup
11 Oct 2024
Contributed by Lukas
Have you been harnessing the power of data in your business? Data is crucial in driving operational efficiency. Lasha Gogiberidze is an expert in buil...
Accelerate Your iGaming Growth By Creating Impactful Sponsorships & Brand Partnerships
09 Oct 2024
Contributed by Lukas
Have you struggled to find good brand ambassadors to elevate your iGaming business? Industry expert Dmitry Belianin has mastered The insider secrets t...
The Core Principles of iGaming Marketing
04 Oct 2024
Contributed by Lukas
Have You Maximised the Power of Fundamentals in Your iGaming Marketing?It's easy to get caught up in the latest trends and tactics, but as marketing e...
Why Player Retention is the most important thing in iGaming
02 Oct 2024
Contributed by Lukas
Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need....
Insider Secrets to Becoming a Successful Marketer
27 Sep 2024
Contributed by Lukas
Do you want to level up your career as an aspiring marketer? Follow This Roadmap to the Top. From building affiliate websites as a passionate 17...
Online Poker is Broken These Strategies will Bring New Players and Revive the Game
24 Sep 2024
Contributed by Lukas
Poker is facing an existential crisis! The growing divide between pros and amateurs is threatening the game's sustainability.Poker legend and iGaming ...
This is How You Create Affiliate iGaming Partnerships that Actually Work!
20 Sep 2024
Contributed by Lukas
Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona ...
The Ultimate Guide to Your iGaming App's Success
18 Sep 2024
Contributed by Lukas
Did you know these effective app marketing strategies for iGaming? James McLoughlin, a leading app store marketing expert, shares practical insig...
Affiliate 2.0: The Deeper, More Sustainable Model for your Business
13 Sep 2024
Contributed by Lukas
Are you struggling to keep up with the ever-changing affiliate landscape in iGaming? Introducing Affiliate 2.0 - the revolutionary model that's transf...
Ruthless Strategies for Improving your Productivity
11 Sep 2024
Contributed by Lukas
Do you struggle to stay productive and focused in today's fast-paced world? Take a page from Dmitry Belianin's playbook. This high-powered investor an...
Personalising Investment to Develop the Future of iGaming
06 Sep 2024
Contributed by Lukas
Do you know the secret to investing? Dmitry Belianin does. Driven by a desire to "give back" Dmitry has developed a uniquely personal, hands-on approa...
How to Grow Your Affiliate Business: Dmitry Belianin's Roadmap
04 Sep 2024
Contributed by Lukas
Are you ready to grow your affiliate business? In this episode, Dmitry shares his tried and tested strategies for growing your affiliate operations.&n...
The Brand Marketing Secrets Transforming the iGaming Industry in 2024
30 Aug 2024
Contributed by Lukas
Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks. As a business owner, you know how ch...