15 Minute Mastery

Growing Digital Brands Through Smart Acquisitions with Reid Rooney

12 Sep 2025

Audio

Description

Acquisitions can supercharge growth in fragmented digital markets, but they often fail when culture, timing and community loyalty are overlooked. Reid Rooney, CEO and co-founder of Betsperts Media & Technology Group, shares the hard lessons from building and scaling a portfolio of digital brands across betting, fantasy and sports media.In this episode, Reid explains how to spot an acquisition worth pursuing, why cultural fit is as important as profitability, and how to retain community loyalty while scaling. He also highlights common mistakes companies make when rushing acquisitions, from overestimating immediate profitability to underestimating the power of localisation. This conversation is packed with practical insights for gaming executives, media entrepreneurs and investors looking to build sustainable value.You’ll hear why profitability often matters more than revenue, why transparency with users prevents backlash, and how localisation strategies can make or break international roll-outs. Whether you are considering your first acquisition or refining your portfolio strategy, this episode gives you a clear playbook for growth that lasts.What you’ll learn in this episode:How to evaluate acquisitions beyond just revenueWhy cultural fit and community loyalty determine long-term successThe most common mistakes in digital media acquisitionsStrategies to keep momentum post-acquisitionHow localisation and local knowledge prevent costly failures

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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15 Minute Mastery

Growing Digital Brands Through Smart Acquisitions with Reid Rooney

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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