20/20 MONEY: The Business of Optometry

Making These Merchandising Mistakes is Costing You Tens of Thousands of Dollars: An Optical Conversation with Kayla Ashlee

25 May 2026

Contributed by Lukas

Most optometric practice owners have no idea how much money they're quietly losing in their optical simply because of merchandising, layout, and the c...

Practice financing decoded: what owners need to know now about how banks think about deals

18 May 2026

Contributed by Lukas

Thinking about buying or expanding a practice, but nervous about debt, banks, or making an expensive mistake?   In today's episode, I'm joined by Mik...

How great practice owners build teams that stay and perform

11 May 2026

Contributed by Lukas

What if the biggest threat to your practice isn't reimbursement, competition, or overhead—but the way you hire, lead, and retain people?   In today...

Don't make these financial and business mistakes! (the talk I give at every optometry school's private practice club)

04 May 2026

Contributed by Lukas

The financial decisions you make early in your career can shape the next several decades—and most people don't realize it until much later. On this ...

Using EOS to Create Clarity and Traction in Your Practice with Tom Restivo

27 Apr 2026

Contributed by Lukas

Ever wonder if, when, or how to build stronger operations within your practice? In this episode, I sit down with Tom Restivo to unpack EOS and what it...

How a Limiting Mindset Can Cost Practice Owners More Than They Realize with Dr. Steve Vargo

20 Apr 2026

Contributed by Lukas

In this episode I sit down with Dr. Steve Vargo to unpack a mindset that many practice owners quietly wrestle with: the belief that there is no longer...

Independence vs Isolation in Private Practice with John Marvin

13 Apr 2026

Contributed by Lukas

In this episode I sit down with John Marvin to explore a challenging but important idea for private practice owners: the difference between independen...

The Blueprint for Growing a Multi-Million-Dollar Optometry Practice with Dr. Kurt Steele

06 Apr 2026

Contributed by Lukas

Most optometrists think growth comes from better marketing or more patients—but the real advantage often starts somewhere much less obvious: your te...

Sponsoring a health insurance plan in your practice may not be as expensive as you think

30 Mar 2026

Contributed by Lukas

Health insurance is one of the most confusing and frustrating decisions practice owners face. In this episode I sit down with Matt Allen, founder of I...

Tax Strategies to Embrace and Avoid & A Case Study on Where to Look for Errors on Your Tax Return: My Guest Appearance on Eye Own A Business Podcast

23 Mar 2026

Contributed by Lukas

Many optometrists are either leaving money on the table with their tax strategy—or unknowingly pushing the boundaries of tax law.   Today's episode...

How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International

16 Mar 2026

Contributed by Lukas

In this episode I sit down with Dr. Vicki Weiss, president of VOSH International, to talk about how optometrists can use their clinical skills to crea...

Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair

09 Mar 2026

Contributed by Lukas

Recording live from IDOC Connection in Orlando, I sit down with Dr. Todd Cohan, Sadie Blair, and Polly Stearns from Forsight Vision and Midwest Dry Ey...

SNEAK PEEK: How to give patients choices when in the exam lane - The Optometry Success Podcast

04 Mar 2026

Contributed by Lukas

In this episode, we share how to confidently give patients clear choices in the exam lane without creating confusion or pushback around vision and med...

Why you can't ignore AI as a practice owner (and a beginner's path to using it) with Eugene Shatsman

02 Mar 2026

Contributed by Lukas

Eugene joins me to talk about how artificial intelligence is showing up in optometry and why there's a growing gap between how patients use AI in thei...

SNEAK PEEK: What is "schedule health" and why should practice owners be measuring it - The Optometry Success Podcasts

25 Feb 2026

Contributed by Lukas

In this episode, we dive into the critical concept of schedule health and how it drives strategic growth, especially when adding associates. We explor...

Getting unstuck from the messy middle of business operations with Mandy Brown

23 Feb 2026

Contributed by Lukas

Ever feel like you're stuck in the "messy middle" and on the operations "hamster wheel" in your practice? If so, this one's for you. Mandy Brown joins...

SNEAK PEEK: This is why you're losing money with vision plans - The Optometry Success Podcast

18 Feb 2026

Contributed by Lukas

In this episode, we explore how we can shift from traditional scopes of practice to a more intentional, patient-centric approach. We dive into embraci...

Design tips to maximize the patient experience (and thus your profitability) with Bill Gerber

16 Feb 2026

Contributed by Lukas

You know optical design is important, but you also know it's complicated. Where do you begin? How much should you spend? What should you focus on? On ...

PREVIEW: The Optometry Success Podcast - Reducing business risk when adding associate ODs in an established practice

11 Feb 2026

Contributed by Lukas

The Optometry Success Podcast, hosted by Adam Cmejla, CFP and Chad Fleming, OD, FAAO helps private-practice optometrists build profitable, sustainable...

Why value creation matters more than timing your exit: a conversation with Tom Turmell

09 Feb 2026

Contributed by Lukas

If you wait until you're ready to sell to start planning, you're already late. My guest on today's show is Tom Turmell, founder of TMT Capital. Tom jo...

How one owner left his practice for 30 days—and why more owners should consider it

02 Feb 2026

Contributed by Lukas

If you've ever felt chained to your practice and the thought of stepping away for an extended period of time felt impossible, I PROMISE you do not wan...

Flippin' the script: What I've learned about ODs & the profession of optometry producing 300+ episodes of 20/20 Money

26 Jan 2026

Contributed by Lukas

In this derivative of a show takeover, Dr. Brianna Rue interviews me to explore my journey in podcasting and the insights I've has gained about the op...

Improving your practice by tracking the right KPIs (and ignoring the wrong ones) with Nathan Hayes

19 Jan 2026

Contributed by Lukas

Most practice owners know they should be tracking specific measurables in their practice that will help them understand their paths to profitability. ...

A blueprint to successfully recruit ODs to join small town practices with Dr. Andy Yaryan, OD

12 Jan 2026

Contributed by Lukas

Arguably the biggest ongoing challenge practice owners face can be lumped into staff—both OD and non-OD alike. This challenge can be amplified for o...

Remembering my grandpa: 3 financial lessons learned from Grandpa and Grandma Scholz that can shape your relationship with money

05 Jan 2026

Contributed by Lukas

On this episode, I wanted to share a bit of a personal story about 3 lessons that I learned from my grandparents that have in large part shaped the mo...

Rewind^3: Forget goal-setting and focus on purpose: a mindset conversation with Stephanie Bogan

29 Dec 2025

Contributed by Lukas

Welcome to this episode rewind of 20/20 Money! In keeping with tradition of years past, I'm bringing back this episode yet again.   If you are a long...

My most impactful books I read during 2025 (and the lessons I've learned)

22 Dec 2025

Contributed by Lukas

In this reflective episode, we'll explore the most impactful books I've read in 2025. From exploring personal growth and professional evolution to sha...

The how and why of taking time (literally) out of the practice to work ON your practice with Drs. Julie Helmus & Paul Mormon, OD

15 Dec 2025

Contributed by Lukas

Almost every business owner knows they need to spend time working ON and not just IN their business. But what does it mean to take that concept to a w...

Why failure can be your friend with Dr. Chris Wolfe, OD

08 Dec 2025

Contributed by Lukas

Why failure can be your friend with Dr. Chris Wolfe, ODHow can failure be your friend, and why should you embrace failure? On this episode—which is ...

Failure and Risk (and why practice owners should embrace them) with Nathan Hayes

01 Dec 2025

Contributed by Lukas

ODs tend to be a pretty risk-averse group, which means failure and risk can be avoided or almost taboo topics. But risk is required for any type of re...

The benefits of shifting your mindset from practice owner to CEO (and the 3 numbers to measure daily) with Dr. Brianna Rhue, OD

24 Nov 2025

Contributed by Lukas

So much of business ownership is about your mindset. So what happens when you take the cognizant approach to shift your mindset from a practice owner ...

If you think "sales" is a dirty word, this episode was made just for you.

17 Nov 2025

Contributed by Lukas

In this episode, Dr. Steve Vargo returns to talk about a topic many ODs quietly struggle with: the role of sales in patient care and practice performa...

From the Exam Room to the Executive Table: A Conversation with Dr. Pete Kehoe on How Managed Vision Care Can Enhance the Provider Experience

10 Nov 2025

Contributed by Lukas

Why has the profession of optometry had such a complicated relationship with VCPs (vision care plans) over the years? Some practice owners love them. ...

Solving for optionality and the importance of community up to and through retirement with Roger Whitney

03 Nov 2025

Contributed by Lukas

On this episode, we explore the unique intersection of financial planning and personal growth, discussing the importance of thinking on our thinking, ...

Educate & inform, don't sell: a patient experience conversation with Tim Merrigan from Acquios Advisors

27 Oct 2025

Contributed by Lukas

There are few episodes where I tell you to rewind and listen again to something that a guest has says. This is one of those episodes. From the importa...

Where's my money?! with Sharon Carter

20 Oct 2025

Contributed by Lukas

Ever wonder where all your money's going in your practice? Sharon's here to share the "usual suspects" of practice (mis)management that's costing prac...

Finding the right buyer: a PE sale built on trust, not just numbers, with Dr. Adam Bryan

13 Oct 2025

Contributed by Lukas

Dr. Adam Bryan shares his journey of transitioning his optometry practice through a private equity sale. He discusses the evolving landscape of optome...

Embracing vision plans to profitably grow your practice

06 Oct 2025

Contributed by Lukas

Dr. Chris Smiley offers a contrarian—but experience-backed—perspective on one of the most divisive topics in optometry today: vision plans. While ...

The legal side of selling to PE: setting expectations the right way

29 Sep 2025

Contributed by Lukas

Let's discuss the legal intricacies of exiting a practice, particularly in the context of private equity transactions. On this episode, David Cohen an...

Selling with integrity: Dr. John Abbondaza's journey of ownership up to and through a sale to private equity

22 Sep 2025

Contributed by Lukas

Selling to PE can be conflicting for some owners. On this episode, Dr. John Abbondanza discusses the decision-making process, the importance of unders...

Hidden financial compression squeezing optometry practices in 2025 (guest appearance on Power Hour)

15 Sep 2025

Contributed by Lukas

In this eye-opening episode of The Power Hour, host Eugene Shatsman welcomes back  Adam Cmejla, Certified Financial Planner, Founder and Owner of Int...

Is an 8x multiple on a $1M EBIDTA a good deal? A transition convo with Nathan Hayes

08 Sep 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Nathan Hayes. In this episode, we discuss the complexities of business valuation a...

How OD practice owners should think about long term care insurance with Bryan Langdon, CLU

01 Sep 2025

Contributed by Lukas

Long term care (LTC) is a complicated, misunderstood, and emotional topic for any family to discuss. Even if you're a younger listener and think "Oh, ...

Hidden gems in retirement planning: what practice owners might be missing after the sale with Taylor Schulte, CFP®

25 Aug 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Taylor Schulte, CFP®, host of the Stay Wealthy Retirement Show Podcast.   In thi...

A simple strategy to make the pain of quarterly estimates less (emotionally) stressful for optometry practice owners

18 Aug 2025

Contributed by Lukas

If you've ever wondered how to take some of the emotional sting out of estimated tax payments, this episode is for you. I share a simple yet impactful...

Lessons from the (former) President of TSO: cooperative strategies to counter PE disruption and empower private practice ownership with John Marvin

11 Aug 2025

Contributed by Lukas

My guest today is John Marvin, former President of TSO (Texas State Optical). John joins me to talk about two intertwined issues reshaping private-pra...

2024 Books & Benchmarks Report Discussion with Nathan Hayes

04 Aug 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Nathan Hayes. Nathan joins me on the show to do a deep dive into 2024's Books & Be...

Are Opportunity Zones really an opportunity or is the tax tail wagging the investment dog with Peter Lazaroff, CFA, CFP®

28 Jul 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Peter Lazaroff, CFA, CFP®. Peter joins me to examine whether the much-touted tax ...

Building my ideal "Frankenstein" practice discourse, 3 important practice metric numbers to focus on, and examples of AI use in practice with Dr. Dodge Perry, OD

21 Jul 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Dodge Perry, OD. Dodge joins me on the show to have an open discussion after l...

What the One Big Beautiful Bill Act means for optometry private practice owners & their financial planning

14 Jul 2025

Contributed by Lukas

In this episode of 20/20 Money, I break down some of the most impactful tax and planning changes introduced in the recently passed Big Beautiful Bill ...

5 common decisions that prevent ODs from achieving financial independence

07 Jul 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money. In the spirit of Independence Day, today's episode explores a different kind of freedom—financial independen...

ANOTHER 20/20 Takeover: Your favorite KPIs (and why?!) w/ Drs. Jennifer Stewart, OD & Jeremy Ciano, OD

30 Jun 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guests on today's show are my two good friends—and successful practice owners—Drs. Jeremy Ciano and Jen...

The delegation journey...and why every practice owner should be on it! with Dr. Michael Neal, OD

23 Jun 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money. My guest on today's show is Dr. Michael Neal, OD.   Mike joins me on the show to talk about the evolution of ...

Using data to determine the best location for your practice with Mike Jorgenson from Carr Healthcare Realty

16 Jun 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Mike Jorgenson from Carr Healthcare Realty.   Mike joins me back on the show to t...

The power of community, stopping the "race to the bottom," educating ODs on practice affordability, discussing the Associate OD shortage, and more with Dr. Mick Kling, OD

09 Jun 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Mick Kling, OD.   Mick joins me back on the show to talk about the power of c...

From blank to bank: How a $35 lens becomes a $525 sale by finishing in-house with Dr. Mike Satryan, OD

02 Jun 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money. My guest on today's show is Dr. Mike Satryan, OD, a partner with Mountain View Eye in Altoona, PA.   Mike is ...

The home loan balancing act: smart mortgage moves for optometry practice owners with Lee Raykovicz, OD

26 May 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Lee Raykovicz, OD, a mortgage broker with Go Rascal Mortgages.   On today's episo...

REWIND: 3 financial lessons learned from my grandpa and grandma that can shape your relationship with money

19 May 2025

Contributed by Lukas

Welcome to this REWIND episode of 20/20 Money! Given that my grandpa just recently celebrated his 96th birthday, I wanted to bring back this episode a...

Schedule management, pre-appointing, & the importance of listening to your practice w/ Dr. Chris Wolfe, OD

12 May 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Chris Wolfe, OD.   Chris joins me back on the show to talk about why it's imp...

Increasing optical sales using influential communication with Kayla Ashlee (live on location from BCDO)

05 May 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Kayla Ashlee.   Kayla joins me on the show to discuss how the communication cues ...

Let's RAGE!!! (a Rant Against Growth Excuses) with Nathan Hayes

28 Apr 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Nathan Hayes with Books & Benchmarks and IDOC. On this show, Nathan and I RAGE!! T...

Live from NSUOCO: Top 10 Tips for (Financial) Success for Optometrists

21 Apr 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! This week's episode is the recording of my presentation at NSUOCO, titled "Top 10 Tips for (Financial) Success...

My Frankenstein practice: how I would assemble the perfect optometry practice

14 Apr 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! What would I do if I were starting an optometric practice from the ground up? A listener posed the question—...

Can we PLEASE agree on some numbers (and the KPIs that influence them)??

07 Apr 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! In this episode, we tackle the confusion around key financial numbers in your optometric practice and why it's...

An update on Taxes 101: Understanding tax brackets, deductions, and credits for optometric practice owners

31 Mar 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! In today's episode, we're diving into the details of your tax return—beyond just whether you got a refund. W...

The Art of Delegation from a practice owner's perspective with Dr. Ted McElroy, OD

24 Mar 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Ted McElroy, OD. Ted and I share in a conversation that's on the heels of a 2 ...

The difference between saving vs deferring taxes

17 Mar 2025

Contributed by Lukas

In this episode, we break down the common misconception that tax deferral is the same as tax savings—spoiler alert: it's not. We discuss how strateg...

How practices can benefit using fractional services like a CMO with Daniel Palmer

10 Mar 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Daniel Palmer. Daniel joins me back on the show to talk through a growing service ...

Making good decisions (and avoiding costly mistakes) when purchasing optometry equipment w/ Rick Norwood

03 Mar 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Rick Norwood, founder & President of Norwood Device & Diagnostics. Rick joins me o...

Edging in-house vs outsourcing: the economics, trade-offs, and data an optometric practice needs to measure with Drs. Jennifer Stewart, OD & Sam Hornberger, OD

24 Feb 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guests on today's show are Drs. Jennifer Stewart & Sam Hornberger, both private practice owners in their re...

Providing vision therapy profitably and passionately with Dr. Leigha Nielsen, OD

17 Feb 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Leigha Nielson, OD FOVDR, founder of High 5 Vision Development in New Braunfel...

Think differently about "admin days" in your practice --my guest appearance on "Eye Own a Business" with Dr. Steve Vargo, OD

10 Feb 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! This week's episode is my guest appearance on Dr. Steve Vargo's show "Eye Own a Business," produced by IDOC.  ...

Ideas & strategies on ways to pay your team more without compromising profit with Jackson Pace, CPA

03 Feb 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Jackson Pace, CPA. Jackson joins me on the show to talk about ways owners can maxi...

Stop Jonesin'…measure your success against your own purpose, not someone else's with Dr. Steve Vargo, OD

27 Jan 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Steve Vargo, OD. In addition to being a practice management consultant with ID...

How to increase the multiplier in your practice value with Nathan Hayes

20 Jan 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Nathan Hayes with IDOC & Books & Benchmarks.   Nathan and I spend time discussing...

How direct index portfolio construction can offset taxes on a practice sale with Peter Lazaroff, CFA, CFP®,

13 Jan 2025

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Peter Lazaroff, CFA, CFP®, Chief Investment Officer at Plancorp, host of The Long...

Ten habits for success, growth, & achievement in 2025 (and beyond!)

06 Jan 2025

Contributed by Lukas

Welcome to the first episode of 2025! In this episode, I take a bit of a trip down memory lane as I recently came across a list that I wrote 10+ years...

(Rewind) - I'm giving you an episode "break" (but I think it's still worth a listen)

30 Dec 2024

Contributed by Lukas

As we set up for the beginning of yet another year, I wanted to bring back an episode that I released earlier in the year. I think the timing of repla...

(Rewind) Forget goal-setting & focus on purpose: a mindset conversation with Stephanie Bogan

23 Dec 2024

Contributed by Lukas

Welcome to this episode rewind of 20/20 Money! In keeping with tradition, I'm bringing back this episode again, just like I did last year, for one of ...

Year-end tax planning concepts & strategies to minimize tax stress with JR Armstrong, CPA

16 Dec 2024

Contributed by Lukas

Welcome back to another episode of 20/20 Money. My guest on today's show is JR Armstrong, CPA and a partner at May & Co, a CPA firm dedicated to servi...

Why I feel ODs and Dave Ramsey don't mix...

09 Dec 2024

Contributed by Lukas

Today's episode talks about how I think about Dave Ramsey's baby steps towards financial independence as it pertains to optometrists. I share where I ...

The emotional & decision making journey of selling one's practice with Ashby Daniels, CFP®

02 Dec 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is my friend Ashby Daniels, CFP® and we have what I think is a very engaging and rev...

Truly embracing "comprehensive care" with your patients: Part 2 conversation with Dr. Chris Wolfe, OD

25 Nov 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Chris Wolfe, host of The Chris Wolfe Podcast, founder of the online billing & ...

Another 20/20 Money Takeover - "Cold Start & Satellite Expansion Edition w/ Drs. Jeremy Ciano & Jennifer Stewart

18 Nov 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guests on today's show are Drs. Jeremy Ciano & Jennifer Stewart. This is another 20/20 Money takeover, so ...

Embezzlement in optometry practices: how it happens, who's likely to do it, and ways in which you can prevent it from happening w/ Dr. Bethany Fishbein, OD

11 Nov 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Bethany Fishbein, OD, consultant and executive coach with Leaders of Vision. B...

Rethinking your mindset around your team & delegation with Dr. Mike Neal, OD

04 Nov 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Mike Neal, OD. Mike joins me on the show to talk about something that we've indire...

Five ways optometry practice owners could be myopic in their ownership journey with Erich Mattei from Akrinos

28 Oct 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Erich Mattei, founder of Akrinos. In this conversation, Erich and I discuss five s...

"Things that make you go 'What?!?" as a practice consultant w/ Jennifer Stewart

21 Oct 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Jennifer Stewart, founder of the private practice Look New Canaan and OD Persp...

Creating a StoryBrand framework for an optometry practice with Daniel Palmer

14 Oct 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Daniel Palmer, founder of Morether Creative, a Fractional CMO for optometrists nat...

How leadership impacts practice success (and ways to improve your leadership skills) with Bethany Fishbein

07 Oct 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Bethany Fishbein, OD, Consultant & Executive Coach with Leaders of Vision. Bet...

Bonus structures that work for non-OD team members w/ Dr. Michael Neal, OD

30 Sep 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Michael Neal, OD. Michael joins me back on the show to discuss bonus structur...

What an interest rate cut means for optometry practices (and strategies for practices in changing economic times)

23 Sep 2024

Contributed by Lukas

In this episode, we break down why the Federal Reserve decided to cut interest rates by 0.5% (50 basis points) and what it signals about the economy....

20/20 REWIND: A pay structure that works for optometry partnerships with Kurt Steele, OD

16 Sep 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Kurt Steele, OD. Kurt joins me back on the show to talk in further detail how ...

Why focusing on "profit" in your optometry practice might not be the most effective owner metric to measure (and which ones you SHOULD focus on) with Nathan Hayes of Books & Benchmarks

09 Sep 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Nathan Hayes from Books & Benchmarks. Nathan joins me back on the show to talk all...

How to lead Millennials, the importance of asking good questions, and building relationships with your team: a conversation with Chris Tuff

02 Sep 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Chris Tuff. Chris is the author of the book The Millennial Whisperer and in this c...

The difference between satisfied & engaged employees, why you should care about a performance management strategy, MAGIC, and how all of this matters to your profitability with Dr. David Mason, Ph.D.

26 Aug 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is David Mason, Ph.D. David joins me on the show to talk about a seemingly abstract b...

Revisiting the customer experience journey in a post-COVID economy with Dennis Moseley Williams

19 Aug 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dennis Moseley Williams. Dennis joins me to revisit the importance of the customer...

IT'S (A)LIVE!! IT'S (A)LIVE!! The 20/20 Money Membership™ is LIVE!! (plus, thinking through the math of buying into a practice)

12 Aug 2024

Contributed by Lukas

Today's episode is a bit special because I'm FINALLY able to announce that the 20/20 Money Membership is live! The beginning of the show is a walk-th...

Why embracing myopia control makes sense for both your business and your patients with Dr. Justin Kwan, OD, FAAO

05 Aug 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Justin Kwon, OD. Justin joins me on the show to talk all things myopia control...

What associate ODs REALLY value in their role in a private practice, alignment of expectations between owner and associate ODs, and how to ask good interview questions with Dr. Chris Lopez, OD

29 Jul 2024

Contributed by Lukas

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Chris Lopez.   Chris joined me back on the show to talk about all things rela...