20% - The Marketing Procurement Podcast

podcast

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other,...

Business 32 recordings 2022 → today Every two weeks updated Nov 15, 2023
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1–20 of 32
This is Unsustainable w/ Caroline Johnson contributed by Lukas · Nov 15, 2023
Marketing Is an Investment w/ Brett Colbert contributed by Lukas · Nov 1, 2023
On Creative Effectiveness w/ George Tannenbaum contributed by Lukas · Oct 18, 2023
Agency Model Innovation w/ Caroline Johnson contributed by Lukas · Sep 20, 2023
Tuning Up the Client-Agency Relationship w/ David Meikle contributed by Lukas · Sep 6, 2023
Just Say No w/ Niki McMorrough contributed by Lukas · Aug 23, 2023
Madison Avenue Makeover w/ Michael Farmer contributed by Lukas · Jul 26, 2023
2Bobs: Innoficiency in Your Agency contributed by Lukas · Jul 12, 2023
The Benchmark Problem w/ Jason Cammorata contributed by Lukas · Jun 28, 2023
The Day Everything Changed in CPG w/ Christy Lebor contributed by Lukas · Jun 14, 2023
Aligning the Incentives w/ Stuart Dunk contributed by Lukas · May 31, 2023
The Marketing Procurement Academy w/ Magid Souhami contributed by Lukas · May 3, 2023
Let's Play Fair w/ J. Francisco Escobar contributed by Lukas · Apr 19, 2023
Better Relationships = Better Outcomes w/ Kim Walker contributed by Lukas · Apr 5, 2023
The End of The Billable Hour w/ Tim Williams contributed by Lukas · Mar 22, 2023
Can Agencies Be Consultants? w/ Leo Rayman contributed by Lukas · Mar 8, 2023
The Client Bill of Rights w/ Jillian Gibbs contributed by Lukas · Feb 22, 2023
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In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

Blair Enns and Leah Power Website RSS Apple