21st Century Entrepreneurship
Episodes
Yoav Vilner: Pioneering Product-Led Growth and Revolutionizing B2B Sales with Walnut
21 Jun 2023
Contributed by Lukas
In this illuminating episode, we dive deep with Yoav Vilner, the innovator behind Walnut, a leading no-code platform that's reshaping the face of...
Jill Kushner Bishop: Revolutionizing Translation with AI & Multilingual Expertise
19 Jun 2023
Contributed by Lukas
Join us in this riveting episode as Jill Kushner Bishop, founder and CEO of Multilingual Connections, takes us on a journey of her entrepreneurial adv...
Jared Goetz: From eCommerce Millionaire to Champion of Inner Empires - A Shift Towards Mindful Entrepreneurship
13 Jun 2023
Contributed by Lukas
In this podcast episode, Jared Goetz, a successful entrepreneur and eCommerce millionaire before his 30s, discusses his transformative journey from a ...
Stefan Debois: Empowering Professional Services to Digitize Their Core Advisory Processes with Pointerpro
08 Jun 2023
Contributed by Lukas
In an engaging interview, Debois delved into the motivations behind Pointerpro, how it assists professional service providers, his entrepreneurial exp...
Steven Weigler: Merging Hard & Soft Skills, Human Empathy, and Legal Acumen to Revolutionize the Practice of Law
05 Jun 2023
Contributed by Lukas
In this compelling episode, we delve into the mind of Steven Weigler, a distinguished attorney and former prosecutor, who has crafted a unique blend o...
Sam Kwak: Accelerating Financial Freedom through Real Estate and Beyond
31 May 2023
Contributed by Lukas
In this riveting episode, we hear from Sam Kwak, a real estate entrepreneur, YouTube sensation, and creator of a multimillion-dollar consulting busine...
Jonathan Michael Dapra: The Architect of Small Business Success
29 May 2023
Contributed by Lukas
In this illuminating episode, we sit down with Jonathan Michael Dapra, a business maven who has spent his lifetime honing his skills in the small busi...
Joel Rickman: Unleashing the Power of Alternative Data in Lending Strategies
25 May 2023
Contributed by Lukas
In this episode, we're joined by Joel Pruis, Senior Vice President at Equifax, a seasoned executive with a knack for building teams that accelera...
Václav Tomanec: Overcoming Fear, Harnessing Mindset, and Chasing Impact for Extraordinary Business Success
23 May 2023
Contributed by Lukas
In this riveting episode, we hear the inspiring story of Václav "Vash" Tomanec, a successful entrepreneur who rose from delivering Uber Eat...
Ben Reinberg: Mastering Success in Commercial Real Estate
22 May 2023
Contributed by Lukas
Join us as we unpack the remarkable journey of Ben Reinberg, an icon in the commercial real estate industry which has significantly impacted the medic...
Sue MacArthur: Mastering Employee Retention and Renewing Teams in a Changing Job Market
17 May 2023
Contributed by Lukas
In this episode, Sue MacArthur, a seasoned expert in strategic talent management, discusses the critical issues of employee retention, team renewal, a...
Bjørn Ekeberg: Journey of FlexBeam and the Future of Recovery Tech
15 May 2023
Contributed by Lukas
Delve into a thought-provoking conversation with Bjørn Ekeberg, a philosopher of science and metaphysics who became a successful entrepreneur. As Co-...
Markku Wilenius: Shaping the Future of Cities, Travel, and Sustainability
12 May 2023
Contributed by Lukas
In this enlightening episode, Markku Wilenius, a distinguished futurist, former Dean of the Dubai Future Academy at the Dubai Future Foundation, and t...
Lance Loya: Secrets of Team Building & Entrepreneurial Success
11 May 2023
Contributed by Lukas
Welcome to our enlightening conversation with Lance Loya, a renowned motivational speaker, esteemed author, and expert in team building. In this rivet...
Rob Buffington: Navigating the Future of Global Remote Staffing
10 May 2023
Contributed by Lukas
In today's enlightening episode, we delve into an inspiring conversation with Robin, the visionary CEO of Gordian Staffing. Robin's journey ...
Jon Ostenson: Navigating the Landscape of Non-Food Franchising
04 May 2023
Contributed by Lukas
In this episode, we dive into the fascinating world of non-food franchising with Jon Ostenson, a Certified Franchise Consultant, owner/investor, autho...
Richard Maloney: Personal Activation - The Pathway to Your True Potential
02 May 2023
Contributed by Lukas
In this insightful interview, Richard Maloney, founder and CEO of Quality Mind Global, shares his unique approach to personal growth and fulfilment ca...
Shinobu Hindert: Investing as Your Superpower - Mastering Personal Finance
01 May 2023
Contributed by Lukas
In this insightful podcast episode, Shinobu Hindert, a Certified Financial Planner and author of "Investing Is Your Superpower," shares her ...
Philippe Humeau: Open-Source, Cybersecurity & the Billion-Dollar Vision
25 Apr 2023
Contributed by Lukas
Discover the latest episode of our business podcast, where we delve into an engaging conversation with Philippe Humeau, founder and CEO of Crowdsec. A...
Sue Haywood: Empowering Entrepreneurs through Effective People Management and Outsourcing Strategies
14 Apr 2023
Contributed by Lukas
Join us in this insightful episode with Sue Haywood, an expert in helping entrepreneurs grow their businesses by focusing on people management and sma...
Matt Lesser: Unlocking the Power of Empathy, Empowerment, and Excellence in Family Businesses
12 Apr 2023
Contributed by Lukas
In this eye-opening episode of "21st Century Entrepreneurship," Martin interviews Matt Lesser, a renowned family business advisor and leader...
Linden Tibbets: The Journey of an Entrepreneur and the Power of Innovation
05 Apr 2023
Contributed by Lukas
In this episode of our podcast, we sit down with Linden Tibbets, co-founder and CEO of IFTTT, to discuss his journey as an entrepreneur and share his ...
Justin Corxton: Propelling Success Through Balance and Innovation
29 Mar 2023
Contributed by Lukas
Tune in to this captivating podcast episode with Justin Anderson, founder of Propellant Media, as he shares his journey of transforming a small startu...
Daniel Erickson: Secrets to High-Performance Teams & Effective Collaboration
25 Mar 2023
Contributed by Lukas
Are you an entrepreneur eager to take your company to the next level? Don't miss this insightful podcast episode featuring Daniel Erickson, as he...
Chris Moe: Uncover the Secrets of E-commerce and CPG Success
23 Mar 2023
Contributed by Lukas
Are you looking to grow your business on Amazon? Get invaluable insights into the world of e-commerce, full end-to-end value chain management services...
Whitney Hill: Unlocking the Strategies Behind San Diego's Largest ADU Construction Company
21 Mar 2023
Contributed by Lukas
In this episode of the podcast, Whitney Hill, Co-Founder of San Diego’s largest accessory dwelling unit construction company (SnapADU), shared her j...
Chris Jones: Overcoming Business Obstacles and Achieving Intentional Growth
20 Mar 2023
Contributed by Lukas
Are you seeking advice on overcoming obstacles and achieving tremendous growth in your business? Look no further! Join me on my podcast as I sit down ...
Sean Fahey: Unlocking Opportunities Through Video Technology and Structured Interviews
16 Mar 2023
Contributed by Lukas
In this episode, Sean Fahey of Vidcruit shares his insights on leveraging video technology for recruitment processes. He talks about the importance of...
Drew Neal: Leadership and Corporate Culture Strategies for Emotional Intelligence and Profitability
14 Mar 2023
Contributed by Lukas
In this episode of the podcast, guest speaker Drew Neal discussed the importance of human-centered design in creating corporate culture that is more d...
David Tamm: Intentional Storytelling and Creating Memories with Pensarita
13 Mar 2023
Contributed by Lukas
In this episode of the podcast, David Tamm, the Pencerita CEO, discussed the importance of being prepared for the next step in life rather than simply...
Gillian Pereira: How Businesses Can Positively Impact Society & The Environment
10 Mar 2023
Contributed by Lukas
During our most recent podcast episode, the lead researcher and reporter at The Business Pickle, Gillian Pereira, spoke about the importance of using ...
Dan Zavorotny: Revolutionizing Healthcare Through Digital Health Tracking
09 Mar 2023
Contributed by Lukas
Are you looking to take control of your health and uncover personalized nutrition advice? Then this podcast episode featuring Dan Zavorotny, a health ...
Stephen Goldberg: Exploring Career Aspirations, Mental Health and Business Longevity
08 Mar 2023
Contributed by Lukas
In this episode of the 21st Century Entrepreneurship podcast, Stephen Goldberg, CEO and Co-Founder of HarperDB, shares his inspiring journey as an ent...
Iliya Brotzky: Changing Lives with Opportunity and Support
07 Mar 2023
Contributed by Lukas
In this podcast episode, Iliya Brotzky, the CEO of Van Hack, provides insight into his success in launching a global cross-border recruiting company. ...
Jason K Williamson: Double Your E-Commerce Revenue with Pop-Ups, SMS Subscribers and More
03 Mar 2023
Contributed by Lukas
Are you looking for ways to boost your eCommerce business? Look no further! In this episode, digital marketing expert Jason K Williamson reveals his s...
William Nitze: Revolutionizing the Food Industry Through Whole-Food Ingredients
02 Mar 2023
Contributed by Lukas
Are you an entrepreneur looking to take your business up a notch? Tune in to our podcast episode featuring William Nitze, Founder and CEO of IQBAR. He...
Travis Steffen: 8X Exits & Inc 500 CEO Reveals Secrets to Entrepreneurial Success
01 Mar 2023
Contributed by Lukas
Travis Steffen shares his experiences as a serial founder with 8 Exits and Inc 500 CEO in this podcast episode. He also provides actionable strategies...
Collin O'Brien: Harnessing the Power of Cryptocurrency and Blockchain Technology
21 Feb 2023
Contributed by Lukas
In this episode, Collin O'Brien discussed the growth of the crypto industry over the years, as well as his optimism for its future. Collin is Hea...
Diane Mueller: Uncovering the Secrets to Wellness, Business and Pleasure
20 Feb 2023
Contributed by Lukas
Discover the power of pleasure, creative problem solving, and taking a holistic approach to health with renowned doctor, entrepreneur, and speaker Dr....
Lubo Smid: Striving for More - Making Products with Quality and Reputation
18 Feb 2023
Contributed by Lukas
In this episode of the podcast, Lubo Smid shares his story of how he grew STRV into a successful and reputable tech company that specializes in softwa...
Yasir Ali: How Entrepreneurs Can Protect Sensitive Data in the Cloud
16 Feb 2023
Contributed by Lukas
Yasir Ali, a cloud security expert and CEO Polymer-Data Governance & Security with No Code DLP, joined the podcast to discuss how organizations ca...
Aaron Rubin: Redefining Financial Management with WRP Wealth
15 Feb 2023
Contributed by Lukas
Are you ready to take control of your financial future? Join WRP Wealth's co-founder and CFP Aaron Rubin on the 21st Century Entrepreneurship Sho...
Sief Khafagi: Unlock the Secrets to Short-Term Rental Property Investment Strategies
14 Feb 2023
Contributed by Lukas
Are you interested in entering the world of real estate investing but don't know where to start? Tune in to The InvestPodcast and listen to Sief ...
Tony Restell: Expert Tips on Social Media Marketing for Business Growth
11 Feb 2023
Contributed by Lukas
Are you looking for an effective social media marketing strategy to grow your business? Tune in to this podcast episode featuring Tony Restell, founde...
Phillip Ogilby: From Living Room Construction Software to $175 Million Offer
10 Feb 2023
Contributed by Lukas
Phillip Ogilby shares the inspiring story of how he overcame difficult times by relying on his entrepreneurial spirit. After being laid off during an ...
Cahill Camden: Leveraging Inbound PR for Brand Authority and Trust
08 Feb 2023
Contributed by Lukas
Recently, Cahill Camden of Press Jockey revealed in a podcast that PR activities are not only vital for earning customer trust and increasing brand aw...
David Valentine: Leveraging Teams and Increasing Value in Businesses
04 Feb 2023
Contributed by Lukas
Check out the podcast now and gain valuable insight from David Valentine on creating a successful and profitable business! I'd like to propose su...
Steve Konopelski: Dream Achieved Through Talent, Risk and Permission
01 Feb 2023
Contributed by Lukas
Steve Konopelski is an awe-inspiring story of transformation that began with his career on Broadway as a dancer, singer and actor, eventually transiti...
Ty Montague: Taking the Leap to Become a Purpose-Led Company
26 Jan 2023
Contributed by Lukas
Are you an entrepreneur or business leader ready to take the plunge and turn your company into a purpose-driven organization? Look no further than thi...
Brandon Dawson: Unlock Your Business's True Potential and Reach 10X Growth
25 Jan 2023
Contributed by Lukas
Brandon Dawson, the cofounder of Cardone Ventures, firmly holds to his belief that success must be shared with both his team and customers to create a...
Rachel Hicks: Revolutionizing the Dental Experience and Sparking Success in Business
20 Jan 2023
Contributed by Lukas
Rachel Hicks is a pioneering entrepreneur who has revolutionized the dental experience and started a successful business from scratch. She has success...
Michael Theodor: An Industry Pioneer on Natural & Organic Products Success
19 Jan 2023
Contributed by Lukas
In this episode, we discuss with Michael Theodor, a forty-year veteran of the Canadian organic and natural products industry. He shares his advice on ...
Anthony Milewski: The Power of Investing in Battery Metals and Carbon Credits
17 Jan 2023
Contributed by Lukas
Martin Piskoric and Anthony Milewski discuss the potential benefits of investing in battery metals, MHP nickel production, carbon credits, and reusabl...
Troy Ericson: Harnessing AI to Enhance Digital Marketing Strategies and Maximize Results
16 Jan 2023
Contributed by Lukas
In this podcast episode, Troy Ericson – one of the worlds top email marketers – shares his insights into the world of digital marketing. Troy is a...
Jordan Mederich: Exploring the Power of Funnels, AI & Balance
12 Jan 2023
Contributed by Lukas
In this episode, we chat with Jordan Reeder, a highly successful entrepreneur and visionary marketer who has built a revolutionary platform for digita...
Darrin Jahnel: Navigating the Growing Need for Custom Software Development
09 Jan 2023
Contributed by Lukas
In this episode, Darrin Jahnel of Janelle Group talks about the growing need for custom software development and how his company is helping meet those...
Jem Bourouh: Achieving Success Through Dedication, Hard Work and Consistency
05 Jan 2023
Contributed by Lukas
In this podcast interview, we will get to learn from the success story of Jem Bourouh. At 24 years old, Jem has already established himself as a succe...
Joe Macleod: Exploring the Untapped Potential of Off-Boarding and Consumer Endings
03 Jan 2023
Contributed by Lukas
In a podcast interview with Joe Macleod, we explore the concept of off-boarding at the end of the consumer lifecycle. Joe is a product leader, author,...
Leigh Caldwell: Understanding People Through Mathematics, Psychology and Behavioral Economics
27 Dec 2022
Contributed by Lukas
In this episode, we talk with Leigh Caldwell about leveraging behavioral economics to understand customers' behaviors and motivations. Leigh is a...
David Drebin: I Love The Art of Business and I Love The Business of Art
23 Dec 2022
Contributed by Lukas
Join us as we discuss living in the moment with David Drebin, a renowned photographer and successful entrepreneur. David has been responsible for inte...
Brendon Baker: How Can Entrepreneurs Become Change Leaders
21 Dec 2022
Contributed by Lukas
Today, we’re speaking with Brendon Baker about how entrepreneurs can become change leaders and leverage a positively lazy lens to find success. Bren...
William McKnight: Listen to Your Data and Unlock Business Success
20 Dec 2022
Contributed by Lukas
Learn from William McKnight, an expert in data management and analytics, about how to make better decisions based on data. William is the esteemed Pre...
Bill and Pete Bush: Retirement Planning - The Benefits of Getting Professional Financial Advice
19 Dec 2022
Contributed by Lukas
Join Bill and Pete Bush in this episode as they discuss Retirement Planning, the importance of getting professional financial advice and how it can he...
Luke Battye: Unlocking Potential with Behavioral Psychology Solutions
15 Dec 2022
Contributed by Lukas
Today, we spoke with Luke Battye, the founder of Sprint Valley, a change consultancy that helps teams navigate complex challenges. Their work combines...
Kat Dey & Phoebe Yu: Reimagining the Textile Industry with Clean Bamboo Fabric Technology
14 Dec 2022
Contributed by Lukas
Kat Dey and Phoebe Yu, business partners of Ettitude - a sustainable textile company, reflect on the gratifying moments of their journey with an innov...
Holly Daniels Christensen: Uncovering the Secrets of Experiential Jewelry
08 Dec 2022
Contributed by Lukas
Join us as we chat with Holly Daniels Christensen, a successful small business owner who dropped out of high school at 15 and bootstrapped her way to ...
Marin Istvanic: The Power of Facebook Ads and How to Make an Impact with Your Marketing Strategies
07 Dec 2022
Contributed by Lukas
This episode will explore the power of Facebook Advertising and discuss strategies to make an impact. We'll hear from Marin Istvanic, head of per...
Brant Cooper: Becoming Disruption-Proof in a Digital Age
05 Dec 2022
Contributed by Lukas
Brant travels the globe speaking with entrepreneurs and intrapreneurs about how to discover and create new value, and about empowering individuals to ...
Kelley Thornton: Transforming the Way Men Take Care of Their Skin
02 Dec 2022
Contributed by Lukas
Welcome to our podcast, where we’ll explore the world of men’s skincare with special guest Kelley Thornton. Today, we learn how his brand, Tiege H...
Jordan Schindler: the Future of Health Care Through Clothing
01 Dec 2022
Contributed by Lukas
In this episode, we discuss how clothing may provide a platform for delivering active ingredients in modern medicine. We explore the challenges of cha...
Justin Sloan: Boost Your Customer Retention and Referral Rate with These Tips
30 Nov 2022
Contributed by Lukas
A customer-focused business model is critical for any budding entrepreneurship to create strategies aimed at boosting client satisfaction and generati...
Stefan Georgi: Can AI Replace Us as Copywriters?
29 Nov 2022
Contributed by Lukas
Crafting stories that draw people in and create an emotional connection while remaining ethical is a difficult task, but understanding the hero's...
Artur Kane: Keeping Businesses Secure in the Hyper-Connected World
25 Nov 2022
Contributed by Lukas
On this episode, we're speaking with Artur Kane, CMO of GoodAccess. Artur will discuss how their cybersecurity solutions can help protect organiz...
Taurea Avant: How to Turn Your Book into a Successful Business
24 Nov 2022
Contributed by Lukas
As founder of Show Your Success LLC, Book Profits Club, Urban CEO Network, and author of 15+ books, Taurea Avant has helped more than 5,000 speakers, ...
Rob Braiman: Unlock Business Success Through Processes and Measurement.
23 Nov 2022
Contributed by Lukas
Navigating your way through the tech stack and business processes can be daunting. But it doesn’t have to be. In this episode, Rob Braiman reveals h...
Billy Price: Overcoming Challenges with Resilience
22 Nov 2022
Contributed by Lukas
Welcome to our interview with Billy Price, founder and CEO of BILLY Footwear. In this interview, we'll be exploring the inspiring story of how Bi...
Morgan Taylor: How to Get High-Quality Backlinks from Authority Sites
16 Nov 2022
Contributed by Lukas
Morgan Taylor and his team specialize in getting high DR backlinks from publications like Business Insider, Ask Men, Forbes, and HuffPost. To date, th...
Ahmie E. Baum: Achieving Successful Business Exits
15 Nov 2022
Contributed by Lukas
Ahmie E. Baum is the CEO and founder of Interchange Capital Partners, a company that helps business owners retire without complications by focusing on...
Todd Rampe: How to Be a Successful Trader - The Basics You Need to Know
14 Nov 2022
Contributed by Lukas
If you want to be a successful trader, there are some basics that you need to know. First of all, you need to have the ability to focus and discipline...
Alyssa Marshall: How to Create an Online Course That Won't bog Down Your Website
10 Nov 2022
Contributed by Lukas
As the online course market continues to grow, so do the options for platforms on which to host your courses. While many of these platforms are easy t...
Lauren Tucker: The Key To Unlocking Human Potential In The Workforce
09 Nov 2022
Contributed by Lukas
In this episode, Lauren Tucker discusses how the industrial revolution led to a focus on interchangeable parts and low-skilled labor. However, as we m...
Amanda Gunawan: Designing For The Future, Together.
08 Nov 2022
Contributed by Lukas
Amanda Gunawan is a Founding Principal at OWIU Design, which is an LA-based architectural design company that emphasizes innovative approaches. We dis...
Ron Bauer: How To Be A Niche Player In Today's Market
05 Nov 2022
Contributed by Lukas
To be a successful entrepreneur, you need to have a clear vision, focus on one thing, and be adaptable. You also need to be able to take risks and lea...
Rebecca Babcock: How to Turn Your Rock Bottom Into a Springboard for Success
31 Oct 2022
Contributed by Lukas
Rebecca Babcock had her entire colon removed in emergency surgery when she was 38. After surviving 5 surgeries in less than 2.5 years, she took a good...
John Shegerian: The Dangers of Data in Old Electronics and How to Dispose of Them Responsibly
26 Oct 2022
Contributed by Lukas
In this episode, we learn about e-waste and the importance of recycling it responsibly. Listen to John Shegerian's inspiring story about his comp...
Rohaan Khan & Eroslav Georgiev: Working with an Agency vs. Going Solo
25 Oct 2022
Contributed by Lukas
There are a few key differences in the approach between entrepreneurs and agencies regarding running ads. First, entrepreneurs typically create their ...
Brandon Neely: Why Many Entrepreneurs are Naive (and that's okay)
18 Oct 2022
Contributed by Lukas
Wealth Wisdom Financial founder Brandon Neely joins us on the podcast today to share his entrepreneurial journey and financial planning expertise. We ...
Shane Mahoney: Why Travel Should be all About the Individual
16 Oct 2022
Contributed by Lukas
In this episode of the podcast, Shane Mahoney explores the idea that travel should be all about the individual. He helps people bypass lines at the ai...
Karl Hughes: Entrepreneurship Is A Selfish Act
11 Oct 2022
Contributed by Lukas
Karl Hughes is an entrepreneur who understands the importance of taking risks. In this interview, he discusses what it means to grow up and how entrep...
Jodi Krangle: The Voice of Authenticity in Branding
01 Oct 2022
Contributed by Lukas
MUSIC: Time Will Tell album, Jodi KrangleJodi Krangle is a voiceover artist who understands the importance of authenticity and delivering a message ef...
James Bayly: Escape the Data Dark Ages
22 Sep 2022
Contributed by Lukas
James Bayly, CEO of SubQuery, discusses the challenges of decentralizing data infrastructure and how his company is working to build a decentralized d...
Becky Robinson: Cut Through the Noise and Create a Bigger Online Audience
19 Sep 2022
Contributed by Lukas
Becky Robinson is the Founder and CEO of Weaving Influence, a company that helps authors and thought leaders create optimal exposure for their books, ...
Michael Moon and Steven Gans: How to Make Better Decisions in the Age of Chaos
16 Sep 2022
Contributed by Lukas
Decisions are about change. To make effective decisions, you need to understand how change works. Change can happen at different levels, from small im...
Corey White: How to Protect Your Business from Cyber Attacks
09 Sep 2022
Contributed by Lukas
Corey is a proven entrepreneur with a focus on security and innovation. He has a people-centric approach to life and leadership, which has led to succ...
Charlotte Dunford: Immigrants' Journey To Success In The United States
05 Sep 2022
Contributed by Lukas
Charlotte is an entrepreneur and the Managing Partner of Johns Creek Capital – an investment managing company that focuses on mobile home park inves...
RT Custer: Building a Watch Company
02 Sep 2022
Contributed by Lukas
RT Custer is a leading figure in the watch industry, with his company Vortic Watch Company rapidly expanding. Vortic Watch Company is a luxury wristwa...
Drew Glover: 3 Key Factors for Success When Growing a Fintech Startup
31 Aug 2022
Contributed by Lukas
Drew is the co-founder of Fiat Growth, a growth marketing consultancy that specializes in Fintech. He's passionate about Fintech because he belie...
Pete Bernardo: How to Build a Business by Scratching Your Own Itch
26 Aug 2022
Contributed by Lukas
Pete is the Co-Founder and CEO of Punchlist, an annotation platform that allows teams to give each other feedback directly on graphics, images, websit...
Martha Saunders: The Importance of Change and Motivation in Education
28 Jul 2022
Contributed by Lukas
Prof. Dr Martha Dunagin Saunders has served as an academic and university leader for over 30 years. She is an expert in public relations and crisis co...
Douglas Cole: The Mindset Angle Of Sales Explained
17 Jul 2022
Contributed by Lukas
Douglas Coles' new book The Sales MBA focuses on the mindset angle of sales, which is often less talked about but more important for top performe...