25 Hours with Immy Callister & Lisa Novak
Apple and Google just changed real estate and only attraction agents will win
14 Nov 2025
This is the episode every agent needs to hear. Apple and Google have officially rolled out advanced call screening and it is about to transform the way agents create leads, win business and stay relevant in a world with fewer outbound opportunities. Tom Panos joins 25 Hours for a deep dive into what this means for the industry and why agents who rely on cold calls and old school prospecting will feel the squeeze faster than ever. More screened calls means fewer connections and fewer chances to win a conversation which is why the future belongs to the attraction agent. Tom breaks down what it really takes to build a brand that brings people to you, how to stay top of mind when the phone is no longer the main tool and what true success looks like beyond GCI. This conversation is raw, real, forward thinking and packed with clarity for any agent who wants to dominate in the new landscape. If you are serious about staying ahead of the shift, this is the episode that will change how you build your business.
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