“Neuroeconomia” é o título de um dos livros do Professor Doutor Jose Chavaglia Neto e também deste Podcast ministrado por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket. Tópicos abordados neste episódio: - O que é Neuroeconomia - Neuroeconomia e a Economia Comportamental - Princípios da Neuroeconomia - Cases de mercado - Sobre o livro Neuroeconomia
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