PCP - 360 Vintage Vegas: Imperial Palace

Imperial Palace.  Never have two words meant such polar opposites to people, depending on what side of the globe they live on.  To the Japanese, it is the elegant residence of the Emperor; a sprawling park like area with Edo (E-Doe) Castle as its centerpiece.  Originally build in 1457, in the 1980s, it's value was greater than that of the entire state of California.  For the record, that's real estate about the size of Disneyland.  Also in the 1980s, the Imperial Palace came to be known as a hotel casino on the Las Vegas strip.  Unlike its namesake, while inflation would increase the monetary value of the property, time would give it the reputation as one of the worst kept properties in the market, competing for the title year over year with Circus Circus.  And just like the property it shared that dubious distinction with, Imperial Palace’s ownership didn’t care.  Why should they?  They knew exactly who their demographic was and how to cater to it and they didn't seemed to be complaining.  Seeking the approval of those that looked down at their customer base wasn’t part of the business plan. 

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