How to Create a Defensible Market for Your Business

Want to make your business unshakable in a competitive market? In this episode of the $4M Strategies™ Podcast, Carl J Cox and Bill Canady, author of The 80/20 CEO, discuss how to create a defensible market. Learn how to: Identify mission-critical products that customers can't live without. Leverage recurring revenue to drive long-term success. Secure pricing power by focusing on low-cost, high-impact components. Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors 🎧 Listen now to discover how to build a market position your competitors can't match.   Where to find Bill: Website: https://billcanady.com  LinkedIn: http://linkedin.com/in/bill-canady  Get a Copy of 'The 80/20 CEO: Take Command of Your Business in 100 Days': https://a.co/d/7I3KeQw   Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2

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