$4M Strategies™

The Four-Leaf Growth Model for Business Leaders

06 May 2025

Contributed by Lukas

Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven g...

Why Great Branding Matters for Your Business

29 Apr 2025

Contributed by Lukas

Your brand is more than a logo—it's the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how busi...

How to Make Your Business Sell-Ready

14 Apr 2025

Contributed by Lukas

In this episode of the $4M Strategies™ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most le...

How to Spot High-Performing Sales Hunters

11 Apr 2025

Contributed by Lukas

Hiring top-performing salespeople is no easy task. In this episode of the $4M Strategies™ podcast, Dr. Christopher Croner shares practical tips to ...

You Need to Know Cash Flow Insights

10 Apr 2025

Contributed by Lukas

Are you ready to revolutionize your financial reporting? In this episode of the $4M Strategies™ podcast, Michelle Rose and Shea Keats share how mic...

The Future of Business is AI—Start Now

09 Apr 2025

Contributed by Lukas

AI is no longer optional for businesses looking to grow and stay competitive. On this episode of the $4M Strategies™ Podcast, Lubo Smid shares prac...

Avoid Falling Behind: Start Using AI Now

08 Apr 2025

Contributed by Lukas

How can AI make your business more efficient? In this episode of the $4M Strategies™ podcast, Bill Conerly breaks down practical AI applications th...

You Need to Know: AI to Automate Tasks

07 Apr 2025

Contributed by Lukas

AI has the power to transform your business, but where do you begin? In this episode of the $4M Strategies™ podcast, Avi Hacker explains how to app...

Stay Competitive with AI Strategies

04 Apr 2025

Contributed by Lukas

AI isn't just a buzzword—it's a tool that can transform your business. In this episode of the $4M Strategies™ podcast, Angus Nelson breaks down h...

How to Apply AI in Your Business for Real Results

03 Apr 2025

Contributed by Lukas

AI has the potential to transform your business, but where do you begin? On this episode of the $4M Strategies™ podcast, Darrin Jahnel explains how...

AI Tips to Boost Productivity by 30% or More

02 Apr 2025

Contributed by Lukas

AI is changing the way we work—are you ready to harness its power? On this episode of the $4M Strategies™ Podcast, Trent Gillespie shares three k...

How To Use AI To Enhance Marketing and Sales

01 Apr 2025

Contributed by Lukas

AI is no longer the future, it's the present. On this episode of the $4M Strategies™ podcast, Michael Wills, CEO of Topline Solutions, discusses how...

How To Apply The Best AI For Business Growth

31 Mar 2025

Contributed by Lukas

AI isn't the future—it's the present. On this episode of the $4M Strategies™ Podcast, Trey Taylor explains how leaders can use AI to drive produc...

Legal Tips for Selling Your Business

28 Mar 2025

Contributed by Lukas

Selling your business? Preparation is everything. On this episode of the $4M Strategies™ Podcast, Lisa Bothwell from AMM Law breaks down the key leg...

Why Strong SOPs Make Scaling Easier

27 Mar 2025

Contributed by Lukas

Strong SOPs are the secret to scalable success. On this episode of the $4M Strategies™ Podcast, Lance Graulich, franchise expert and CEO of Eye on ...

How to Make SOPs Part of Daily Operations

26 Mar 2025

Contributed by Lukas

SOPs only work if your team actually uses them. On this episode of the $4M Strategies™ Podcast, Adi Klevit explains how to roll out standard operat...

Why Strong SOPs Are Key to Scaling Your Business

25 Mar 2025

Contributed by Lukas

Scaling your business starts with strong SOPs. In this episode of the $4M Strategies™ Podcast, Michaelangelo Gerardi explains why documenting your ...

How to Increase the Impact of Caring for Your Customers

24 Mar 2025

Contributed by Lukas

Building real customer relationships goes beyond the sale. On this episode of the $4M Strategies™ Podcast, John and Mark Cronin of John's Crazy Soc...

You Need to Know Innovation Tips: Outpace Competition

21 Mar 2025

Contributed by Lukas

Innovation is critical to staying ahead in today's rapidly changing world. On this episode of the $4M Strategies™ Podcast, Lubo Smid, CEO of STRV, ...

How to Use AI to Drive Innovation in Business

20 Mar 2025

Contributed by Lukas

Customer focus drives innovation. In this episode of the $4M Strategies™ Podcast, Trent Gillespie, CEO of Stellis AI, shares three key strategies f...

Innovation Beyond Shiny New Products

19 Mar 2025

Contributed by Lukas

What's your business's "X Factor"? On this episode of the $4M Strategies™ Podcast, Isabelle Mercier, CEO of LeapZone Strategies, shares how busines...

How to Foster Creativity and Drive Innovation

18 Mar 2025

Contributed by Lukas

What does it take to make innovation a competitive advantage? In this episode of the $4M Strategies™ Podcast, Paul Menig reveals actionable steps t...

How To Build & Scale Good Sales Leads

17 Mar 2025

Contributed by Lukas

Scaling sales is about more than adding people—it's about giving your team the tools and systems they need to thrive. On this episode of the $4M Str...

Quality Leads: Why They Matter More Than Quantity

14 Mar 2025

Contributed by Lukas

Not all leads are created equal. In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, ex...

You Need to Know the Secret to Winning Buyers

13 Mar 2025

Contributed by Lukas

Is your lead generation strategy stuck in the MQL trap? On today's $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B...

From Referrals to Revenue: Lead Gen Simplified

12 Mar 2025

Contributed by Lukas

Relationships are the foundation of strong lead generation. On this episode of the $4M Strategies™ podcast, Joe Rare, founder of Level 9 Virtual, e...

How To Build Landing Pages That Make You Convert

11 Mar 2025

Contributed by Lukas

Is your funnel costing you revenue? In this episode of the $4M Strategies™ podcast, Alisha Conlin-Hurd, co-founder of Persuasion Experience, shares...

How To Build A Strong, Scalable Marketing System

10 Mar 2025

Contributed by Lukas

A scalable marketing process starts with knowing your numbers. In this episode of the $4M Strategies™ podcast, Mark Podolsky shares why tracking cu...

Focus on Quality Leads for Sustainable Growth

07 Mar 2025

Contributed by Lukas

Scalable marketing starts with alignment and quality leads. In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads...

How to De-Risk Purchase Decisions in Marketing

06 Mar 2025

Contributed by Lukas

A scalable marketing process requires more than just great tech. On this episode of the $4M Strategies™ podcast, Ed Locher, author of Holistic Mark...

How to Scale Marketing Using Strategic Goals

05 Mar 2025

Contributed by Lukas

Scaling marketing isn't about doing more—it's about doing it smarter. On this episode of the $4M Strategies™ podcast, Frank V. Cespedes, author o...

You Need to Know: How to Build Scalable Marketing

04 Mar 2025

Contributed by Lukas

Scaling a marketing process is critical for growing businesses, but it requires strategy and structure. On this episode of the $4M Strategies™ podc...

How To Diagnose Sales Problems Using 80/20 Principles

03 Mar 2025

Contributed by Lukas

Are you spending too much time chasing the wrong leads? Perry Marshall, author of 8020 Sales and Marketing, reveals how to qualify buyers and focus o...

Hunters Are Key for New Opportunities

28 Feb 2025

Contributed by Lukas

A strong sales backlog is key to your company's growth and confidence. On this episode of the $4M Strategies™ podcast, Michael Wills discusses how ...

You Need to Know Top Tools for Scaling Sales

27 Feb 2025

Contributed by Lukas

A scalable sales process starts with systems, metrics, and the right team. On this episode of the $4M Strategies™ podcast, Mark Podolsky shares his...

Why Hunters Hate Busy Work—and How to Fix It

26 Feb 2025

Contributed by Lukas

What makes a winning sales system? On this episode of the $4M Strategies™ podcast, Don Lindsey, CEO of Precision Machine Manufacturing, shares the ...

How to Maximize Leads with Scalable Strategies

25 Feb 2025

Contributed by Lukas

A scalable sales process requires more than just leads. In this episode, Michael Wills of Topline Solutions shares best practices for creating a robus...

How to Stop Losing Deals: Tracking

24 Feb 2025

Contributed by Lukas

Are your leads hurting your business? On this episode of the $4M Strategies™ podcast, Mark Osborne explains why many companies struggle to scale th...

The Best Approach to Human-Centered Sales

21 Feb 2025

Contributed by Lukas

Most sales processes rely on tactics and tools, but Brian Bogert takes a different approach. On this episode of the $4M Strategies™ podcast, Brian ...

How to Boost Sales with Systems and AI

20 Feb 2025

Contributed by Lukas

How do you create a sales process that's scalable and effective? Jason Cutter shares insights on building systems that allow your sales team to focus ...

How to Sell Your Business at the Right Time

19 Feb 2025

Contributed by Lukas

Selling your business isn't just about the numbers—it's about timing, preparation, and mindset. In this episode of the $4M Strategies™ podcast, Le...

More Secrets to Scaling Profits Effectively

18 Feb 2025

Contributed by Lukas

Are your Amazon sales profitable? Carolyn Lowe explains why understanding SKU-level economics is critical to sustainable growth. In this episode of th...

How a Simple Phrase Defines Your Brand

17 Feb 2025

Contributed by Lukas

A clear, memorable message can transform your brand. In this episode of the $4M Strategies™ Podcast, Dr. Michael Gerharz explains how to create a p...

Why Millennials Value Strong Branding

14 Feb 2025

Contributed by Lukas

Branding is no longer optional in the B2B world. In this episode of the $4M Strategies™ Podcast, Riaz Kanani, CEO of Radiate B2B, explains how a st...

How to Create Instant Credibility: Your Own Book

13 Feb 2025

Contributed by Lukas

A book can transform your brand and business. In this episode of the $4M Strategies™ Podcast, Ben Gioia, author of Influence With a Heart®, expl...

Secrets of the Reasons Branding Works

12 Feb 2025

Contributed by Lukas

A strong brand goes beyond a great logo. It's about how you connect with your audience and communicate your values. In this episode of the $4M Strate...

You Need to Know: The Key to Differentiation

11 Feb 2025

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, we explore the power of clear values with Matthew Pohl, CEO of Rewild Group. Matthew explains the k...

How to Create a Powerful Brand

10 Feb 2025

Contributed by Lukas

What makes a brand truly stand out? Robert Nelson, CEO of Just Mystic Apparel, shares his simple yet powerful framework on this episode of $4M Strate...

How To Franchise For 10X EBITDA

07 Feb 2025

Contributed by Lukas

Franchising offers a unique path to scaling your business. In this episode of the $4M Strategies™ Podcast, Carl J. Cox speaks with franchise expert...

How to Build a Market Competitors Can't Beat

06 Feb 2025

Contributed by Lukas

Building a defensible and scalable market is the key to long-term success. In this episode of the $4M Strategies™ Podcast, Carl J Cox interviews L...

How to Create a Defensible Market for Your Business

05 Feb 2025

Contributed by Lukas

Want to make your business unshakable in a competitive market? In this episode of the $4M Strategies™ Podcast, Carl J Cox and Bill Canady, author ...

How to Identify and Fix Growth Weaknesses

04 Feb 2025

Contributed by Lukas

How can you grow your business faster than the market? In this episode, Carl J Cox talks with Matthew Pohl, CEO of the Rewild Group, about aligning g...

Cut Through the Noise with Better Content

03 Feb 2025

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, we dive into achieving high growth compared to your competitors. Guest Riaz Kanani, CEO of Radiate B...

Broaden Your Customer Base to Maximize Growth

31 Jan 2025

Contributed by Lukas

Relying on a few big customers can put your business at risk. On this episode of the $4M Strategies™ podcast, Scott Connors explains how to broaden ...

Hidden How to's: Mastering Operations

30 Jan 2025

Contributed by Lukas

On this episode of the $4M Strategies™ podcast, Luis Scott shares his insights into maximizing business operations through three core pillars: peopl...

Leadership Circle: 18 Competencies for Better Leadership

29 Jan 2025

Contributed by Lukas

This week, Rebecca Gebhardt joins us to break down the Leadership Circle Profile. Designed for senior leaders, this tool uses 360-degree feedback to m...

From Blind Spots to Growth: Team Feedback Tools

28 Jan 2025

Contributed by Lukas

Discover how team assessments can transform leadership and team dynamics in the latest episode of the $4M Strategies™ Podcast. Mark J. Silverman, a...

Why Teams Need External Assessments for Growth

27 Jan 2025

Contributed by Lukas

This episode of the $4M Strategies™ Podcast dives into the importance of third-party team assessments with Jason Cutter of Cutter Consulting Group...

Why Fortune 500s Outsource to Small Businesses

24 Jan 2025

Contributed by Lukas

In this episode of $4M Strategies™, Lewis Schiff breaks down how small businesses can rethink risk and turn it into a competitive advantage. He expl...

How to Identify Waste Using Value Stream Mapping

23 Jan 2025

Contributed by Lukas

Want to streamline your business and increase profits? In this episode, Tino Go, CEO of Baru, discusses how value stream mapping can eliminate waste a...

The Reality of Entrepreneurship: Risk and Reward

22 Jan 2025

Contributed by Lukas

Entrepreneurship isn't what it used to be. In this episode of the $4M Strategies™ podcast, Lubo Smid, co-founder and CEO of STRV, discusses how star...

You Need to Know: Valuable Revenue Models

21 Jan 2025

Contributed by Lukas

Recurring revenue builds stability and value. In this episode, Behdad Jamshidi shares how to create recurring income by matching services to clients' ...

How To Ensure Stable Cash Flow: Recurring Payments

20 Jan 2025

Contributed by Lukas

Recurring revenue isn't just a buzzword—it's a game-changer. In this episode, Dave Ashworth discusses how adopting a monthly recurring revenue model...

Ordinary Products, Extraordinary Mission!

17 Jan 2025

Contributed by Lukas

What makes a business truly unique? For John and Mark X. Cronin, it's all about purpose. As the founders of John's Crazy Socks, they've built the worl...

How to Build Unique Products with the Right Team

16 Jan 2025

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, Carl J. Cox talks with Dane Groeneveld, CEO of Lead3r, about creating unique products by focusing o...

Build A Unique Product Business

15 Jan 2025

Contributed by Lukas

Jay Nixon launched BuzzBuddy, a unique alcohol support product, in just five months—all while managing three other businesses. In this episode of th...

Creating Unique Products That Investors Love

14 Jan 2025

Contributed by Lukas

Want to know how to make your business stand out? In this $4M Strategies™ Podcast episode, Carl J. Cox speaks with Jothy Rosenberg, founder of nin...

The Secret to Unique Product Success

13 Jan 2025

Contributed by Lukas

Creating a unique product doesn't always mean starting from scratch. In this episode of $4M Strategies™, Carl J. Cox sits down with Kyle Doran, CEO...

Simple Ways To Make Customers Feel Appreciated

10 Jan 2025

Contributed by Lukas

Jay Nixon joins the $4M Strategies™ podcast to share his proven methods for delivering extraordinary customer service. He explains why thoughtful ge...

You Need to Know How to Retain Clients

09 Jan 2025

Contributed by Lukas

What's the secret to long-term business growth? A focus on client success. This episode reveals why over-delivering on promises is essential and how i...

From Service to Experience: Secrets to Customer Loyalty

08 Jan 2025

Contributed by Lukas

How do you create experiences that go beyond service? Dr. Amir Rashidian explains the difference between customer service and customer experience in t...

The Truth About Customer Loyalty

07 Jan 2025

Contributed by Lukas

Do you have the customers you deserve? Antoni Lacinai believes that adopting a servant mentality is the key to building loyal, satisfied customers. In...

Proven: Knowing Your Customers Leads to Loyalty

06 Jan 2025

Contributed by Lukas

High customer satisfaction isn't luck—it's strategy. In this episode, Carl J. Cox chats with Isabelle Mercier, a TEDx speaker and CEO of LeapZone St...

Opportunities to Lead the Way & Light the Path

03 Jan 2025

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, Dr. Michael Gerharz challenges traditional leadership models. He shares how effective leaders align ...

How To Develop Stretch Styles for Leadership Success

02 Jan 2025

Contributed by Lukas

Effective leadership isn't about sticking to one style—it's about adapting to the needs of your team, culture, and business phase. In this episode, ...

New Year, New Goals: 2025 Focus on Growth And Impact

01 Jan 2025

Contributed by Lukas

Plan Big for 2025 with 40 Strategy In this New Year's episode of the $4M Strategies™ Podcast, Carl J. Cox shares 40 Strategy's vision for 2025 and r...

How To Recruit Right To Shape Your Team's Culture

31 Dec 2024

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, Darrin Jahnel from the Jahnel Group shares his proven approach to creating a winning workplace cultu...

Simple Steps to Build Good Business Relationships

30 Dec 2024

Contributed by Lukas

Strengthen Your Connections, Transform Your Success Relationships are the foundation of business success. In this episode, Patrick Galvin, author of ...

Connection is the Core of Great Leadership

27 Dec 2024

Contributed by Lukas

What's the secret to a loyal workforce? Leadership experts Missy Washam and Mayce DelValle join Carl on the $4M Strategies™ podcast to reveal how ...

Announcing Best Practices for Selling Your Business

26 Dec 2024

Contributed by Lukas

Selling your business is one of the biggest decisions you'll make. In this episode, Greg Selkoe shares key lessons from his own experiences as a found...

2024 Recap: Growth and Gratitude at 40 Strategy

25 Dec 2024

Contributed by Lukas

In this episode, we reflect on a transformative year at 40 Strategy and 40 Accounting. From receiving two prestigious awards to launching innovative t...

Watch! How to Build Effective Strategic Intent

24 Dec 2024

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, Dr. Thomas Zweifel explains why most strategic plans fail—and how to make yours succeed. Discover...

Focus Vs. Distraction: Tips for Entrepreneurs to Win

23 Dec 2024

Contributed by Lukas

What's stopping your business from scaling to the next level? According to Cameron Herold, it's not what you think. In this episode of the $4M Strate...

How To Measure Training Impact & Drive Results

20 Dec 2024

Contributed by Lukas

Corporations spend over $100 billion annually on training, yet only 10% delivers results. So, how can you avoid wasting your training budget? In this ...

Top Steps: Advice To Empower Your Workplace

19 Dec 2024

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, Karen Grosz, author of Quiet Leadership, reveals the secret to empowering individuals and teams. S...

Unexpected Training Fails & How to Fix Them

18 Dec 2024

Contributed by Lukas

Companies spend billions on training, but is it worth it? Studies show employees retain just 7% of training material within a week. In this $4M Strate...

New Risk, Return, & Professional Development

17 Dec 2024

Contributed by Lukas

Professional development starts with you. Join Carl J. Cox and Frank V. Cespedes as they explore the steps leaders and professionals must take to grow...

Exposed Secrets to Staff Training

16 Dec 2024

Contributed by Lukas

Most businesses train only during onboarding—then stop. In this episode of the $4M Strategies™ podcast, Dr. Amir Rashidian explains why ongoing, i...

Theory Of Constraints: Best Growth With AI

13 Dec 2024

Contributed by Lukas

In this episode of the $4M Strategies™ Podcast, we continue our deep dive into Goldratt's 'The Goal' to uncover how simplified metrics drive prof...

How To Track Budget Variances Effectively

12 Dec 2024

Contributed by Lukas

Budget tracking is crucial for business success. On this episode of the $4M Strategies™ Podcast, Glenn Gow explains how CEOs can compare actual res...

How To Create Effective Financial Forecasts

11 Dec 2024

Contributed by Lukas

How can CEOs create better financial forecasts? Glenn Gow joins the $4M Strategies™ Podcast to share his expert advice on setting realistic and as...

Revealing Metrics Every CEO Must Know

10 Dec 2024

Contributed by Lukas

What makes financial reporting truly impactful? Glenn Gow, a seasoned CEO success coach, joins the $4M Strategies™ Podcast to break it down. In th...

How Good Business Starts: Simple Hiring Practices

09 Dec 2024

Contributed by Lukas

Struggling to find good employees? John and Mark Cronin of John's Crazy Socks offer a proven solution: hiring differently. In this episode of the $4M...

Genuine Key to Profitability: Fix Your Bottlenecks

06 Dec 2024

Contributed by Lukas

What's stopping your business from reaching its potential? In this episode, Carl J. Cox unpacks key lessons from The Goal by Eliyahu Goldratt, focus...

How To Align Annual Plans with Budget Goals

05 Dec 2024

Contributed by Lukas

In this episode of the $4M Strategies™ podcast, Glenn Gow explains why your strategy must come first—before the budget. Learn how activity-based b...

Simplify Your Chart of Accounts: Better Reporting

04 Dec 2024

Contributed by Lukas

Accurate financial reporting is the foundation of informed business decisions. In this episode of the $4M Strategies™ podcast, we talk with Frank Mi...

3 Steps to Simplify Financial Reporting for Growth

03 Dec 2024

Contributed by Lukas

Simplifying your financial reporting process is key to business growth. In this episode of the $4M Strategies™ podcast, Carl J Cox talks with Frank ...

How to Plan for Economic Trends in Business

02 Dec 2024

Contributed by Lukas

How does your business respond to economic shifts? On the latest $4M Strategies™ episode, Bill Conerly, PhD, reveals how businesses can forecast the...

How Great Leaders Create One Remarkable Culture

29 Nov 2024

Contributed by Lukas

How do you build a culture where employees want to stay? In this episode of the $4M Strategies™ Podcast, Sean Glaze explains how leaders can create...

5 Years of 40 Strategy: Gratitude, Growth, & Success

28 Nov 2024

Contributed by Lukas

In this episode of the $4M Strategies Podcast, we explore the essentials of strategic planning and execution. Learn how to align your organization's g...