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$4M Strategies™

Quality Leads: Why They Matter More Than Quantity

14 Mar 2025

Description

Not all leads are created equal. In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, explains why focusing on quality leads is key to business growth. Learn how to identify your ideal customers, create demand with unique positioning, and build lead generation systems that work like a magnet—attracting the right opportunities and repelling the wrong ones. Don't let bad leads hold your business back. Tune in now for practical tips to transform your lead generation process. you. Need help assessing the quality of your leads? We can help!   Connect with Mark: Website: https://modernrevenuestrategies.com/  LinkedIn: https://www.linkedin.com/in/remarkablemark/  Get Your Copy of "Are Your Leads KILLING Your Business?": https://a.co/d/87Aqb7c    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2  

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