Branding is no longer optional in the B2B world. In this episode of the $4M Strategies™ Podcast, Riaz Kanani, CEO of Radiate B2B, explains how a strong brand builds trust, boosts contract values, and attracts the right clients. Discover why B2B branding matters and how to stand out in today's crowded marketplace. Subscribe and set notifications to our YouTube Channel. 🎧 Listen now and start building your strong B2B brand. Where to find Riaz: Website: https://radiateb2b.com LinkedIn: https://linkedin.com/in/riazkanani Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2
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