Scaling marketing isn't about doing more—it's about doing it smarter. On this episode of the $4M Strategies™ podcast, Frank V. Cespedes, author of Sales Management That Works, shares his approach to scalable marketing. Learn how to align your marketing and sales teams, make smart use of technology, and test your strategies for better results. Don't miss this insightful discussion on building a marketing process that grows with your business. Subscribe and set notifications to our YouTube Channel. Connect with Frank: Website: https://frankcespedes.com LinkedIn: https://www.linkedin.com/in/frankcespedes/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2
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