Is your lead generation strategy stuck in the MQL trap? On today's $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B2B companies can achieve scalable growth by focusing on customer empathy and in-depth research. Discover why 90% of buyers go with brands they already know and how creating memorable, emotional experiences can keep you top of mind. Don't miss this episode if you're looking to transform your lead generation and build a process that delivers results. Subscribe and set notifications to our YouTube Channel. Connect with Ed: Website: https://www.themarketingvision.com/ LinkedIn: https://www.linkedin.com/in/edlocher/ Get Your Copy of 'Holistic Marketing: Digital Transformation through People, Processes, and Technology': https://a.co/d/0nGMDRK Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2
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