Adrita Bhattacharya-Craven: The Longevity Economy Through an Insurer’s Lens

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Adrita Bhattacharya-Craven, the Director of Health and Demography at the Geneva Association. This association is a leading think-tank exploring the issues the insurance industry faces and researching how insurance can contribute to a better world. Not surprisingly the insurance sector is ever more aware of the implications of ageing societies and how insurance products must continually adapt to changing needs. Adrita Bhattacharya-Craven has been the Director of Health and Demography at the Geneva Association since 2020. Her work at the GA focuses on the strategic and long-term research priorities of health and life insurers which is undertaken in collaboration with CEOs and senior executives of GA member companies, academic institutions as well as global organisations. Her work reflects the growing convergence of life and health insurance, against the backdrop of an emerging risk landscape brought about by new disease patterns, ageing, technology and other market disruptors that are central considerations for improving consumer access to risk protection and business sustainability.  Prior to joining the GA, Adrita has worked extensively in global health across the public and private sectors as well as with global multilateral organisations such as the World Bank and UKAID. She specialises in strategic purchasing of healthcare, health market analysis and has closely supported several high-level health financing interventions internationally. She has Masters degrees in health policy planning and financing from the London School of Hygiene and Tropical Medicine and the London School of Economics. Some Useful Links: * Website of The Geneva Association * Report from Geneva Association, with the Global Aging Institute: Financial Wellbeing: Is it Key to Reinventing Life Insurance? * Report from Geneva Association: New Care Models: How Insurers Can Rise to the Challenge of Older and Sicker Societies  Get full access to Elderberries at elderberries.substack.com/subscribe

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