Martin Frölander: Tech meets Midlife Transitions

In the first episode of Season 6 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Martin Frolander, the Founder and Chief Executive of Junoverse, a company with a mission to reimagine the future of seniors through the most comprehensive retirement platform yet built. Their conversation delves into Junoverse's three integrated platforms: Ready, Go, and Connect, each tailored to different stakeholders key to an individual's career and life. * Ready supports employers in managing mid to late career employees aged 50-80. It features assessments, personalized plans, algorithm-based recommendations, and mentoring. * Go assists individuals in retirement, helping them navigate post-work life effectively, with a series of resources and tools * Connect aims to create and enable age-friendly communities, facilitating better integration and interaction among community members of varying ages. Finally, Martin and Avivah discuss why there remains relatively low awareness and urgency among employers regarding the ageing workforce. Martin Frölander is an international citizen with over 20 years of business experience ranging from founder of multiple startups, leadership positions in multinational companies as well as advisor to international Boards and CEOs. He has a track record of building and scaling successful companies in the Wellness/Health Ed and AgeTech industry. Martin is Swedish by birth, but Mozambican at heart.  Useful Links * Junoverse website  Get full access to Elderberries at elderberries.substack.com/subscribe

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