Peter Hinssen: Longevity Meets Innovation

In this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with serial entrepreneur, renowned speaker and prolific author Peter Hinssen about his ideas on innovation and longevity, and perspectives on reinventing oneself. Peter has a unique background combining technology, entrepreneurship, leadership and storytelling. He believes constant reinvention is key for both companies and individuals to thrive in a rapidly changing world. His "Phoenix" model for organizational reinvention can also be applied to personal reinvention, and he actively seeks out younger perspectives to keep learning and stay future-focused. As he argues, longevity will bring big changes with huge potential, but also significant risks, and demographic shifts will reshape the geopolitical landscape in the coming decades. Peter Hinssen is a serial entrepreneur, author and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business. After studying engineering and computer science, and a brief corporate stint, he became a serial entrepreneur. He then shifted to teaching, writing and public speaking and has written five best-selling business books, including The Phoenix and the Unicorn (2020), The Day After Tomorrow (2017, The Network Always Wins (2014), The New Normal (2010) and Business/IT Fusion (2008). He has lectured widely, including at the London Business School and MIT, and is a contributing writer for Forbes. His current company, nexxworks, helps organisations become fluid, innovate and thrive in the Day After Tomorrow. Some Useful Links: * Peter Hinssen’s Website * Peter Hinssen's ‘Never Normal’ Newsletter * Peter Hinssen’s LinkedIn Profile * Book – The Phoenix and the Unicorn * Book – The Day After Tomorrow * Nexxworks website  Get full access to Elderberries at elderberries.substack.com/subscribe

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