Cada vez mais presentes (até indispensáveis) nas campanhas, as redes sociais tem sua dinâmica própria no período eleitoral. Para explicar as regras e estratégias dos candidatos nesse meio, Arthur Lessa conversa com Beto Lima, publicitário especialista em tráfego pago, sobre impulsionamento no Facebook e Instagram, definição de público-alvo e por que motivo o Google, dono do YouTube e de outras plataformas, está fora das Eleições 2024 no Brasil.
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